By Carolyn Edlund
Want some unusual ideas to promote your art, and make yourself and your work more memorable to prospects or potential collectors?
Dr. Jody Janati, a professor of Communications at the University of Minnesota, offers some great tips for artists looking for a promotional edge. Dr. Janati has a website at Communication/Innovation, where she helps clients deal with difficult people. She also teaches communications classes which include marketing ideas.
On her own website, she has featured mini-sized business cards made by Moo.com, with different messages on each, enclosed them in a small pillow box, and placed a custom-printed silicone wristband around each one, as seen below:
Flip that idea around, and vary the images instead of the message. Moo.com has a “Printfinity” option, which offers cards with varying images on one side, and your contact information on the back. Choose images of your best work and have a selection available at your next trade show, for collectors, or as part of a special promotional mailing piece to your top gallery prospects. Use the pillow box idea, or a decorative brad to bind your “mini portfolio” together like a fan, for a quick presentation.
Want your art to “pop” at your booth? Have a custom umbrella made at ArtsCow featuring your art. Or, t-shirts, tote bags or other printable items. Use them as part of a creative display – or even have one made for a collector who buys the original.
Send your art out into the world – by putting your portfolio images on postage stamps! It’s perfectly legal, and adds an extra touch on thank you cards, invitations and other messages you want to send out to clients, prospects and friends. Handwrite addresses on the envelopes to ensure a higher open rate. Check out details at Picture It Postage or Zazzle.
Want to showcase your work in a professional, hardbound “lookbook”? LuLu.com is one site which creates custom photo books to show your portfolio. Use them in your booth, at gallery appearances, presentations, or as special gifts for collectors.
Have you got an innovative way to promote your art? Please share your ideas for creative marketing!