By Carolyn Edlund
Is time management a big issue for your art business? Are you multi-tasking yourself crazy? Here are four tips to help you stay focused on what’s important:
1. Keep a time journal to determine where your efforts are going. In this useful article by Meagan Visser on Laura Roeder’s blog, she suggests keeping track of your activities during the day to find out where your distractions are and where you are wasting time. A time journal page and evaluation form are available to download and print.
2. Take care of your money makers. Each day when you make your To Do list, be sure to highlight those items that will produce income for your business. Make sure you do these without fail – shipping orders, following up on leads for sales or commissions, submitting applications to shows and exhibitions you want to do.
3. Create a marketing calendar. If you stop prospecting, your sales will fall off a cliff. Keep yourself organized by setting up a reasonable marketing calendar. Some of the activities you might include:
- Advertisements – print ads, Facebook Ads, Google Ads, etc.
- Email marketing to keep in touch with existing customers and prospects
- Preparing invitations to a show, exhibit or class you are teaching
- Postcard and direct mailings
- Press Releases for upcoming events, product launches or debuts
- Social media promotion – sales of your work on Facebook, contests or other activities
4. Keep your work and personal life separate. Create structure in your environment by making your studio work space only for your art, and ask others to respect this. Your studio practice is the lifeblood of your business. Check out this article on ways to stay focused on your art business – even if you live where you work.
Artwork courtesy Robin Urton.