Do you have a blog on your art website? You might want to consider it.
Here are 10 benefits of becoming a blogger:
- Blogging adds fuel to your web presence with new content, and makes your website more visible in search rankings. When optimized with keywords and SEO, it also makes your site more searchable.
- It makes you instantly shareable. When you create and add a new entry to your blog, you have the opportunity to share it on social networks such as Pinterest, Facebook, Twitter, Google+ and LinkedIn. Submit your blog post to StumbleUpon and pull in even more traffic and interest. This enables you to share with non-subscribers too.
- Blogging allows you to tell your story as an artist, so each visitor to your site gets to know you better and understand what inspires you. When you build that type of familiarity, you have more opportunities to make sales and good connections.
- Become an expert in your field. Bloggers like Lori McNee and Alex Colombo are well-known for their niche in the art world, and for educating and encouraging others. When you become a leader, you gain more visibility and credibility (not to mention more followers and website visits.)
- Blogging lets you share your process. Images aren’t hard to come by for the artist blogger – since you are always creating your own work. Talk about your technique, show work in progress, and talk about your experience. This gives you added credibility and builds appreciation for what you do.
- Having a blog gives you a platform from which to announce shows, collaborations, and openings as they come up. Use blog posts to build excitement and invite your audience to attend. Then, write an article about the show or gallery opening after the event, including photos or videos. This is easier in a blog format than in a newsletter.
- Sell art directly from your blog. Add a “Buy Now” button, or post a link to another page on your website or a third party site where the visitor can buy your original work or reproductions.
- Consistent outreach. Blogging gives you a vehicle to communicate regularly with visitors without being intrusive. Because they can always unsubscribe, you are reaching them with their permission. So make sure your content is always fresh and interesting.
- Get exposure on other blogs. When you are an artist blogger, you can also become a guest blogger. Guest blogging can be a wonderful way to build your reputation and exposure, especially if you get a spot with a well-known blog in your niche.
- Gain confidence. As you write about yourself and your work in your blog, you become more proficient at telling your story. Then, when talking in front of a group, or in a social setting, you are able to recall and speak more completely and confidently about yourself, your art and your purpose.
See more of artist Lori McNee’s art by visiting her website.