by Carolyn Edlund
Does your art website Home page need greater impact? Try these tips:
Keep it simple. Don’t confuse your website guests with too much clutter or distraction. Check out the home page of artist Sandi Neiman Lovitz’s website (below) which features a cohesive group of her paintings, a simple navigation bar, and her artist statement. Her “Explore” button in bright red is irresistible and leads to her portfolio.
Go big and bold. Want to make your work really pop so your visitors yearn to see more? Try splashing an exquisite detail of your art across your entire home page as eye candy. A perfect example of this is the website of artist Lisa Goesling, whose site is bold and inviting. Her home page becomes almost a work of art in itself.
Use color to set the mood. Eduardo Gomez is a sculptor with serious subject matter and a higher-end clientele. His website (below) is framed in elegant black, which is the perfect backdrop to show off images of his work. Is your work dramatic, whimsical, or humorous? Use colors to help tell your story and set the stage for your own portfolio.
Invite your visitors in. Address your readers directly, and acknowledge them. Artist Janet Glatz does this by extending her invitation upfront to “Step into my world” and a welcome message. This is a terrific way to engage your website guests by acknowledging them and drawing them in for more.
Be up-front with your message. Don’t leave your visitors guessing. Instead, make a clear statement that tells what you do. You may even want to identify your market. Check out LinaDona Botanica, where partners and sisters Linda Warner Constantino and Dona Warner display artwork available for licensing. They specifically state the industries they serve. It’s very easy to tell what they do. Does your art website share this effectively?
Need help with your own art website? Check out Artsy Shark’s Website Review Package for more information on getting an evaluation and customized recommendations for your own site.