Design a Captivating Display

Design your display as the perfect space to show your art using these merchandising tips.

How to Wholesale Your Work to Major Retailers

Some chains have corporate headquarters where buyers will meet with vendors or their representatives to place orders for distribution nationally, or make purchases for large regions of the country.

Selling Art in the Wholesale Marketplace

Fine artists can take advantage of opportunities to wholesale their work. Here’s how.

Selling One-of-a-Kind Art at Wholesale

Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.

Selling Wholesale as a Business Model

How artists and makers can take advantage of wholesaling, which is a sustainable business model that can help grow their sales.

Make A Press Kit That Pops

Whether you exhibit your work at trade shows, or just want to publicize your collection, you need a press kit that works.

How to Ace Your Next Trade Show

Headed to a trade show this year? This article shares tips on how artists can close more sales.

The Power of Consultative Selling

Use your knowledge and experience to make recommendations that will help your customers purchase just the right piece that they will love.

Colorful Booth Design

How “wow” is your show booth? These artists show off their work in appealing, inviting exhibits at trade shows.

How Artists Can Make an Effective Press Kit

Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.

Want to Rock Your Art Business This Year? Start with Your Collection

Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.

Interview with Greeting Card Designer Kate Harper

The good news, from my observation, is that the Handmade and alternative card business is doing OK and I’ve had a rep confirm this recently.

Missed Opportunities

Have you felt overwhelmed and stressed out when meeting potential buyers? Do you try to become invisible or even hide yourself in a book?

Artist Profile: Smart Strategies for Licensing

We start with a pattern and then determine the type of product we might like to see it on.