Printmaker Katie Dean shares a refreshing collection of colorful linocut and block print designs inspired by the natural world.
Featured Artist Marta Lett
Artist Marta Lett celebrates her Celtic heritage by creating works that combine her ancestry with the flora and fauna of her Australian home.
How One Artist Built a Successful Greeting Card Line
The founder of Goldilocks Designs started with a passion for vintage, and scaled her art into a fast-growing card business.
How an Artist Created a Full-Time Business
I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.
Will Your Great Idea Translate into a Great Business?
You’ve got it – a new twist on an old concept that will really work. Or will it? When you come up with a concept for a collection that you think might sell, test drive it against reality.
Featured Artist Daniel Mackie
They are watercolour paintings, but a lot of people are surprised that they are because of my unconventional use of the medium.
Master of Humor: Interview with Photographer John Lund
The photography was more fun and took less time, and they paid me more. I said, “I think I’ll become a photographer.”
Smart Ideas for Greeting Card Entrepreneurs
When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.
7 Ways to Promote Your Art with Notecards
Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months.
Featured Artist Anne Klar
Be it laundry hanging on a clothesline blowing in the wind, puffy quilts, an old barn, a field of flowers, colourful umbrellas, mother and child, a snowy night – all are made of clay. It is a medium that has proven ever forgiving. It allows me to take it wherever my imagination leads me.
Evolution of a Greeting Card Line
From first concept through end sale, here is how one entrepreneur created a line of greeting cards.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
Interview with Greeting Card Designer Kate Harper
The good news, from my observation, is that the Handmade and alternative card business is doing OK and I’ve had a rep confirm this recently.
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
