A Site for Emerging Artists
Posts tagged photography
Sell More Art using this Smart Strategy
Feb 3rd
By Carolyn Edlund
Artist Stephanie Paige uses a smart technique to sell her mixed media work. How this can help your sales, too.
Take a look at how Southern California artist Stephanie Paige shows her large scale mixed media artwork on her website. Visitors have the option of seeing her work in a traditional view, as shown below, but she also offers a professional photo of a room scene including the piece as well.
See how effectively the room view helps to show the scale and impact of her work? Stephanie says her customers love it.
She says, “Using the images in a room setting has really helped my clients get a real good feel for what it will look like. I also have clients all over the world send me photos of their room wanting to see what it will look like before they purchase my work.”
Big retailers like Art.com have long offered this type of service on their sites. They know that showing art in it’s environment (as well as changeable wall colors, frames and mats) helps prospective customers visualize how the art could work in their own home or office, and can make a huge difference in closing the sale.
It’s difficult enough to make a purchase of fine art online, since it’s so much more “real” in person. Just think how this helpful technique could enhance your own art sales!
Superheroes of Promotion
Aug 14th
Guest blogger Harriete Estel Berman on one of the most important things you must do to present your work.
The photographic images of your work can be like superheroes at promoting your work. They can zoom across the Internet at the speed of light, shrink to the size of a first class postal envelope, expand to super viewing size, keep working 24 hours a day, and show up in galleries, shows, homes, and offices around the world.
RECYCLE Fushia & Black Bracelet
© 2011 Harriete Estel Berman
Recycled plastic
Photo Credit: Aryn Shelander
This is a really important concept for artists and craftspeople to embrace. All of us hope that many people will see our work in person, however, it is a near certainty that many more people can or will see the photographs of your work in print or on the Internet.
Your images can be in every library and every home in books, magazines, or the web constantly introducing your work to new audiences.
Champagne Bracelet
Photo Credit: Philip Cohen
The photographic images of your work are the most powerful networking tool that you have in your possession. Yet all too often artists and craftspeople are not properly using or adequately developing this “super ability” available to everyone.
PaddlebBoat Bracelet with Tea © 2007
Recycled tin cans
Artist: Harriete Estel Berman
Photo Credit: Philip Cohen
It is a false economy to think that you are saving money by taking your own photos with modest consumer level cameras lacking professional quality backgrounds, lighting, and other advanced equipment. Is there any wonder that such pedestrian images are not performing as well as hoped for? Don’t miss this fantastic opportunity to promote your work.
If your trying to take your own photos learn from the experts. The 2011 SNAG Professional Development Seminar offered a series of lectures with tons of information that will help you take better quality images. Find them all on the Professional Development Seminar page on my web site.
Oreo Bracelet © 2001
Recycled tin cans, brass,
Artist: Harriete Estel Berman
Photo Credit: Steven Brian Photography
It is time to create your own personal superheroes!
Take a look at your images with a critical eye. This is not in the negative sense, but with the perspective of careful comparison to truly high quality images. Are the photographic images of your work achieving the high standard and visibility that you aspire for your work?
Use the PROFESSIONAL GUIDELINES
Use the two new documents in the Professional Guidelines to guide you in this evaluation.
The Guide to Professional Quality Images offers concrete issues to evaluate your images. Here are a few highlights covered in this document in more detail.
TIPS FOR BETTER PHOTOS:
Start with the focus, exposure and composition of the images. Every single element needs to be exactly 100% correct and interesting. Avoid over exposure, under exposure and harsh highlights. Don’t settle for “good enough.” Just like your work, everything should be perfect.
Your photographic background should be white, grey or graduated light to dark. Avoid distracting backgrounds such as leaves, branches, logs , stones, or grass (as in this photo).
Colored, wrinkly and textured fabric or paper (as in the next photo) are not a good choice either. These stylized attempts fail almost every time because they detract from the primary purpose of the image: to have the viewer focus on your work.
Fill the entire photographic image with your work. A common problem that I see is that the object or artwork is too small within the picture plane (as in this image) or shot at an odd angle. Be bold and confident; fill the picture frame with your work.
The close-up image should be memorable also. The close-up image needs to convey a ton of detail information about materials, texture, and techniques within your work. It should be like an intimate revelation of key elements that make your work special.
Take time to evaluate your photos objectively and constructively. Get in-depth, analytical opinions from friends, colleagues or your Critique Group. Don’t let them give you a polite passing comment. Really dig deep and evaluate the elements of the image. Use the criteria established in the Professional Guidelines Guide to Quality Photographic Images as a foundation or checklist.
ASK Harriete offers many posts on “superhero images.” Learn how your photographic images can work for you more effectively. Check them out!
If you have examples of good and bad photo comparisons that you are willing to share, please send them to me for a new Professional Guidelines document with photographic examples.
Harriete
www.harriete-estel-berman.info
Featured Artist Deb Booth
Mar 4th
Artsy Shark presents photographer Deb Booth as featured artist. Visit her website or catch a video of her work on YouTube to see more. Deb will be showing her work at Oasis Gallery in Harrisonburg, Virginia during March and April 2011. The opening is scheduled for March 4th.
I’m a 53-year old photographer/digital artist living in the foothills of the Blue Ridge Mountains in Virginia, USA. I began taking photographs in 2002, during a solo trip to Italy. My husband bought me a printer so I could print out some of the pictures, and the printer came with photo editing software. My son showed me a few tricks, like inverting colors . . . and I was hooked! I like taking what “is” and turning it into what it “could be”. The actual taking of the image is only the first step on the journey for me. I really enjoy playing with my images using Photoshop Elements to add new emphasis, or remove detractions, or change the image completely. I tend to see things in a different light – hence the name of my studio.

This image was originally a lovely pink hydrangea. I played with the hues and came up with something different… but still recognizable. I like moving the editing program’s slider bars until my stomach tightens a bit, and I’ll utter an “ooh!” – then I know I’ve hit something exciting. I like to challenge myself to continue moving forward on my artistic studies – to try new things, and learn new techniques. Along the way, I fell in love with fractal art, and began experimenting – ultimately taking a class using a free fractal program, Apophysis.

This image is a fractal, which is based upon repeating patterns – often found in nature. Some of my favorite fractals are ones that are reminiscent of something in ‘real life’ – like this icy, windswept-looking tree. One of the other interesting things I’d experimented with was using a flat-bed scanner to take photos. Do you have a scanner? Then you have another camera – one that’s amazingly capable of capturing extremely small detail at high resolution.

This image is a rose laid upon the scanner with crumpled white tissue paper behind it. I liked how the paper ended up looking a lot like a granite cave wall . . . and how it looked hard and sharp, in comparison to the softly graceful lines of the rose. My favorite subjects tend to be flowers – I love using the macro setting on my camera to capture a super closeup of something people see every day, but tend to overlook. You know how a band will do their version of someone else’s well-known song, and it’s called a ‘cover’? Well, the way I look at it, I do covers of some of Nature’s greatest hits.

This is an iris – up close and very personal.

This image of a tulip is alllllmost abstract, to me. It’s readily identifiable as organic… you KNOW you’ve seen it before… but where?
Here’s a beautiful, all-white peony bloom with the colors more saturated. Aren’t those petals’ curves and ruffles gorgeous? Like a dance, in flower form.

This was a beautiful confluence of lines and colors in a small garden center on a gray and blustery November day. I loved how the fronds seemed enmeshed in each other.

This was a puddle in my driveway, right after a rainstorm, and the sky still had clouds scudding along, looking threatening. I took the shot, and then came in and played with the colors… and suddenly, it looked like a night sky to me. If you look closely, you can still see the asphalt in the upper and lower corners – and a stick that breaks the water line. And those things that look like stars in the night sky? They’re really just rocks in my driveway.

Here’s one of my beloved kitties, Caramel. She’s no longer with us – we lost her a few years ago – but I still smile when I see this shot of her. She was a lovely light in my life.
I’m constantly reminded that photography is a metaphor for life – the best, most dramatic shots are those that show a ‘battle’ between dark and light. It’s the contrasts that make it interesting.
I offer classes in digital editing (one on one at my home, or online), and in creative sight (how to help yourself “see” more wonderful opportunities for creativity, no matter what your chosen creative outlet is – photography, stained glass, quilting cooking . . . everyone gets stuck sometimes. I have a few ways to help folks get UNSTUCK).
One of my favorite activities is creating slideshows using my images set to beautiful music . . . picking the perfect image for the crescendo in the music, and allowing it to change color, or mutate into another shot seamlessly, flowing gently one into another. I began my first slideshow as a project for my mom, who is in end-stage renal failure. She spends hours in dialysis each week, and I wanted to be able to give her a way to be somewhere else, mentally, while her body was a hostage of the tubes and machines that keep her alive. I call them relaxation videos – or visual meditations.
The plan is to donate them to hospitals, hospice centers, patients and caregivers – and to sell them to the general public to finance those donations. So far I have given away more than 150 DVDs, and would love to partner with a production company somewhere, or get a grant in order to reach a broader audience.
Featured Artist Leonidas Bratini
Feb 20th
Enjoy the portfolio of emerging photographer Leonidas Bratini. He talks about his background, his plans, and taking photos in the city he loves. Check out his website and blog for more images and inspirations.
I am from Sabana De La Mar, a small town in the Dominican Republic, a gorgeous Caribbean town. We moved to the Bronx in the early 1990s and I now live in New Jersey. I enjoy photography all kinds. I love to experiment and learn something new. I always have my camera on me, particularly during weekend walks throughout New York City and any other cities I might be visiting.
My passion for photography came at early age with a plastic toy camera that took pictures in 35mm, my parents Polaroid and 22mm Kodak camera. In junior high school, my mother bought me a very cool portable Olympus 35mm. So nice, so small – it fit in any of my pockets.
When it comes to photography, I have many goals. To keep learning, evolving, and to become a full time photographer is one of the biggest ones. I also would love to have some of my work in galleries and magazines, and eventually have my own gallery/ photography company.
At the moment, I am working on getting my work in to a gallery. In photography, I am working on taking great pictures of each and every neighborhood in Manhattan, New York and experimenting with portraits with friends and family. I have never gone to school for photography, so a lot of the work I do I learn by doing, reading blogs, and talking to friends who are into photography.
I have been inspired by many things. One of the better ones is simply living in NYC. Lots of restaurants, diners, and even stores and banks have these gorgeous pictures of the old New York City from 100 or 50 years ago – some in color, others in black and white. I am hoping to get some of my work to this point.
Featured Artist Bianca Moscatelli
Dec 31st
Artsy Shark presents featured artist Bianca Moscatelli. This New York photographer tells us in her own words about her interests and goals for her art career.
My inability to draw is what led me to photography in the beginning. Having studied art from a young age, I knew it was something I’d always want to be involved in, but wasn’t sure to what capacity until I took my first black & white photography class in high school. I’ve been experimenting and developing my own visual style within the medium ever since.
After receiving a BFA from the School of Visual Arts in Photography, I immediately began my professional career as a photo editor in New York City. While continuing to develop my style and craft, I have more recently launched my own website and participated in several group shows in NYC.
A constant in my life has been never being able to limit myself to one art at a time, so for the last year I’ve been learning silver jewelry making – back at SVA! Ideally in the long term I want to make these artistic endeavors my full time focus and career. In the short term, I plan to apply to more group shows, explore artist residency opportunities, and collect more art from my like minded peers.
The majority of my work tends to be dark, literally. I have always been obsessed with night. Found light, a call for long exposure, saturated colors, and the dark, are some of my favorite subjects and methods of photography. I use these themes as my inspiration, while taking what may be perceived as an ordinary scene and turning it into something beautiful and perhaps visually confusing. I also use the power of the medium to attempt to record the movement and feeling of a specific time and place. I contemplate the concept of the unknown, the danger that may be lurking, and the anonymity that darkness brings both to the subject and the observer.
You can find my photographs and handmade jewelry on Etsy and I also have more prints available through PhotoShelter. If you’re interested in keeping up with my endeavors and adventures you can follow my blog or Twitter.




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