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Posts tagged Volunteers
Perseverance and Results
Dec 9th
Guest blogger Jacqui Hawk shares how she visualized and created success this year. Through giving and sharing, she received a bounty in return.
By Jacqui Hawk
My blog is full of posts about charities I have supported this year; The Painted Bra Art Project, which went viral on Facebook, Trees for Life in Edinburgh which I also attended and joyfully brought me together with my father whom I recently found after 42 years! Another very special post was “Paying it Forward,” a post about Jack Burke and Joey Middlemiss – two little boys each challenged in different ways, but connected with their courageous hearts and spirit and the paintings I did for each of them.
Many artists feel that charity events are ultimately not a win/win … I appreciate that you have to be selective! The ones I have given to have personally given back to me threefold. Artists could perhaps negotiate a 50/50 split of the silent auction profits if they find themselves doing a lot of fundraisers. The goal is to give quality art and raise a lot of money to achieve these goals. I believe it has to be a fair arrangement.
In January of 2011, I had a clear vision of my success and tried to visualize what that looked like and work towards it. I have been dedicated to painting every day. I get up early and paint for an hour before work and then paint for 2-3 hours in the evening, juggling a full time job at the University of Massachusetts in Lowell. Managing my time - life as a Corporate Project Manager has helped me keep on task, stay structured and achieve goals.
I took part in 21 events this year (gallery exhibits, solo shows, and fundraisers) This clearly helped raise awareness for my art. When I google my name now, there are about 30,000,000 more than last year.
I invested in a new website. This is very important I believe. Being one in a sea of thousands on a third party website was not for me. My goal in 2012 is to build my own “shop” on my own site.
I embraced Facebook, and created a Facebook business page where I organized all my paintings for sale, sold, etc. I network with a lot with artists all over the world on Facebook and Twitter, many of whom are becoming great friends. I make sure that I’m very visible in the art world on Facebook, and I am totally inspired by the amazing work I see being created. I make a point to share the work of artists I love; they also do the same for me and so the energy and momentum builds.
I network and collaborate extensively with other artists, especially those whose styles are very different to mine; great things can happen! Because of this, I receive many invitations to join other artists in new gallery opportunities.
An example of this is “Art Reach,” a collaboration between St. Joseph Hospital and six artists to “harness the healing power of art.” I painted a huge 6 x 6 ft canvas in the dark during the terrible October East Coast snow storm by candlelight.
I am a member of several art associations, and this year I became a regular artist member of 263 Art Gallery in Nashua. This gave me a lot more exposure. I intend to widen this net next year. I went through a huge attitude change this year. Every time I felt like giving up because I came away from a show where I sold nothing, it made me dig deeper and deeper and become so much more resilient – and I enjoyed 33 sales this year! You recognize those moments as a ‘turning point’ in your artistic journey. It’s not a race, and success is different for everyone. I intend to pay my art dues, showing up at my easel every day because I love what happens in those magic moments.
Starting Your Career as an Artist/Interview with the Authors
Sep 27th
By Carolyn Edlund
Angie Wojak and Stacy Miller have recently released a new book, Starting Your Career as an Artist, with lots of information for those looking to begin or enhance their art careers.
Wojak is the Career Services Director at Columbia University’s School of the Arts, and formerly was Director of Career Services at Parsons School of Design for over a decade. Miller currently teaches in the photography department at Parsons The New School for Design, and has been the director of research and professional development at the College Art Association.
Artsy Shark interviewed them recently about their expertise and how artists can benefit from their new publication.
AS: One networking strategy you recommend is using your alma mater in your efforts. What suggestions do you have for this?
W&M: Artists often don’t realize it, but universities may offer alumni access to the following:
- Alumni Networks: Many colleges offer graduates access to online databases of fellow alumni. This can be an essential networking tool both for reconnecting with fellow classmates, and also for reaching out to new contacts in a variety of industries.
- Alumni Mixers and free or discounted access to special events: These can be great opportunities for networking and building skills and knowledge about the field.
- Social media connections such as LinkedIn, Facebook, Twitter: Most universities offer these. They are good ways to stay connected with a community -or find a new one related to your art work.
- Volunteer Opportunities: Consider offering to assist with planning, or serve on alumni committees to network while giving back to the community. Offer to be a guest speaker or participate in a panel discussion. It’s an effective way to build your public profile and expand your network.
W&M: While interviewing artists, gallery owners, curators, arts administrators and educators, we noticed patterns emerge for success in the field. All agreed success is ultimately self-determined. The consensus is that to be a successful artist, you must figure out a way to make art, no matter what. Get in the studio everyday, and work on building your own unique community of fellow artists and advocates.
Mentors are critical for success. No one does it on their own. Be fearless about what you want your work to do. Appropriately, there are more different types of communities supporting the artists and more different ways to support your art work than ever before. The trick is to know what you want. The colorful art critic Jerry Saltz reminds all artists to keep it simple. Keep your life simple in order to maximize your output in the studio!
AS: Burnout is an issue that artists sometimes face. What are your ideas for rejuvenating the creative spirit?
W&M: One thing we’d like readers to take from our book is that building community to sustain your work and spirit is the most essential activity, and one that many artists undervalue or totally overlook. This is a sincere, life and art-affirming action that you must do or you run the risk of isolating yourself and burning out.
Surround yourself with a supportive network of mentors, friends, family, and colleagues. Schedule a studio visit, lunch, or coffee meeting at least once a week. Join the community where your goals are and network with that target community in mind. Continuously ask yourself if you are still learning and growing; review whether your life/work is balanced properly.
AS: You suggest that artists looking to sustain their studio practice might consider teaching to supplement their income. Could you address this?
W&M: Teaching can add another important dimension to your work. It can inspire and feed it. Watching students change and grow is a great satisfaction for a professional and it creates community. Here are some good basic questions to ask yourself in order to find out if you should consider a career in teaching:
- Are you someone who likes to work with people?
- Are you comfortable working in an institution that has numerous protocols and often well-defined systems?
- Do you like to lecture, critique and advise? Do you like public speaking?
- Can you take instruction from a superior? Can you take direction easily?
- Can you juggle two hats at once: teaching and your studio work?
- Do you enjoy interacting and exchanging ideas with adults, youth or children?
- Do you enjoy watching people grow and change?
AS: What inspired you to write the book?
The impetus for writing the book was our shared experience in serving art and design students’ career development needs. Between us we’ve spent over 20 years teaching and mentoring students and alumni working in the arts. We saw many artists facing the same hurdles: emotional, financial, issues with relationship building, networking, long term planning, getting their mind/body out of the studio, having realistic expectations, and so on.
It is important to understand that making the work is less than half the battle. We found there was little knowledge of the basics of marketing their work themselves and how to build a community to sustain themselves in every way. Artists need to be entrepreneurial and proactive and business-minded rather than turning inward and rejecting the business and social side of their practice. How to balance all these aspects interested us, and we sought to ask professionals in the field what they thought of these issues.
How One Artist Reached her Market through Extreme Networking
Sep 11th
By Carolyn Edlund
How many ways can you connect with your audience?
Vicki Boatright, a Canton, Ohio artist who paints delightful portraits of pets, has mastered the art of communicating and promoting her work through social networking and in person. She presents a wonderful case study of how an artist can get in front of the public, create a buzz and sell to collectors and new friends everywhere.
Her customer base is made up of pet lovers, who purchase prints and originals, or commission portraits of their own pets. In a recent email newsletter, Vicki, who goes under the pseudonym “BZTAT” (Bee-zee-tat), offers readers no less than four opportunities to buy art – custom pet portraits, giclee prints, existing originals of her
contemporary pop pet art, or custom murals – in the sidebar alone!
Her colorful images abound in the newsletter, but the main message to subscribers is a very serious one. Vicki is using her artwork to fund a worthy cause. Okey’s Promise is a public art project
which brings awareness to the fact that in homes where pets are abused, children are often abused as well. Her Kickstarter campaign is raising funds to paint a mural in several parts which will become a traveling exhibit and produce six highly visible public artworks addressing this issue.
Some other ways Vicki is connecting with new purchasers, collectors, and commissions:
- Her image-laden website contains her story, inspirations, videos, paintings for sale, opportunities to buy customer murals, and products featuring images of her work from Zazzle, complete with “buy” button.
- She offers a “referral incentive program,” sending an ACEO to those who refer new customers
- Gift certificates are available on her site for easy gift-giving
- She is a motivational speaker and makes a point to attend events to get in front of a live audience, such as BlogPaws.
- Vicki started connecting with followers on Twitter by posting “in-progress” images of her work at #BZTATPTG and on Facebook
- She auctions her paintings on her blog and promotes them on Facebook and Twitter – bids are placed as comments.
- Her feline pets Okey and Brewskie Butt have been personified and have their own facebook pages and twitter accounts, which link back to the BZTAT website
- Brewskie Butt is featured on many of her blog posts, with a story of his world travels. Each post is accompanied by a small drawing of the cat character in a different setting, and is auctioned. Brewskie Butt even has his own blog!
- She has publicized her charity work, and garnered articles on pet sites, such as Catster and Bocci’s Beefs.
- BZTAT maintains a very active Google+ page, focusing on animal welfare and charitable causes.
- She has participated in paint-a-thons for charity as well, and created “interactive” murals with participants at events.
- BZTAT has a YouTube channel with an extensive collection of videos.
How are you making the connection with your fans, your collectors, and your prospective customers? Can you think of more ways to make yourself and your art memorable?
How to Fail as an Artist
May 29th
By Carolyn Edlund
In the spirit of Ben Stein’s How to Ruin Your Life, the following is a starter list on how not to succeed in your art career. How many can you add?
- Believe in the myth of the starving artist
- Take all of your own portfolio shots (preferably out-of-focus with poor lighting)
- Write a rambling, vague artist statement that no one can understand so that you appear to be intelligent and unfathomable
- Wait until the last minute to send in applications
- Don’t return phone calls
- Ignore visitors at gallery shows – remain aloof and mysterious!
- Leave your last blog entry of November, 2008 as your most recent contribution
- Vastly underprice your work
- Vastly overprice your work
- Refuse to volunteer
- Avoid business or networking events like the plague
- Don’t take any continuing art or business education classes
- Neglect to update your website with current work
- Find excuses why your work won’t sell, and use them often
- Apologize for your art – say that you are “not really” an artist
- Who needs marketing? You’re not a salesperson!
- Blame others for misunderstanding your work
- Maintain a messy and disorganized studio
- Embrace rejection – convince yourself you are a failure
- Ignore deadlines
- Procrastinate
- Give up
Assess Your Art Career /Interview with Ginny Ruder
Mar 6th
By Carolyn Edlund
Ginny Ruder is a career counselor in the New York metro area, who works with clients on balancing art, work and social life with a focus on being successful and happy. We spoke recently about some ideas she has for artists who are making career decisions.
AS: You suggest that taking assessment tests can be helpful. What do they reveal?
GR: One assessment type uses the RIASEC code developed by John Holland. Holland’s theory of congruence asks the test taker to look at their interests and strengths and understand how they fit into a work setting. It can help the artist find a “day job” that may be more rewarding than data entry. He gives a three letter code to thousands of job titles. This allows you to explore job options that may be more fulfilling and discover a job where you will be most successful.
I like to use Holland’s Self Directed Search with artists. It can be taken on the Internet, but I recommend you review it with a professional. Many artists have the A- Artistic/Creative trait. They often have the S- Social trait as well. These indicate creativity, the ability to come up with new ideas, and the trait to want to help others; making the world a better place to live. BUT the third letter of the code that Holland gives to artists is E-Enterprising. The E types are those who make connections in business, they make things happen! In giving this assessment to artists, that E component is often at the bottom of the chart. To understand that you can be creative, but you need to get out and sell your work is often a stumbling block for many artistic people. I encourage these people to find an agent or business partner who will help them get into the public eye.
The other letters of the code are R- Realistic, those people who like to work with their hands, and not be stuck in a desk job. I- Investigative, those who are into details, making things fit together, researching information. C- Conventional, those who make order out of chaos, they are organizers. Professional artists can be any combination, though the A is typically the first letter of their code. The Social component is important if you are working with clients directly, i.e. fashion, interior design, teaching. And the other letters may be more important depending on the medium you use, i.e. new media and graphic design may have that I trait.
For artists still in a college setting, the Self Directed Search, or Strong Interest Inventory may be available to you through your Career Counseling Center on campus.
AS: How can artists re-evaluate their professional life?
GR: Many artists find themselves working to make the bill payments, or working to create their art and then find that they are trapped. They also need to consider their social life; do they have one and how much time does it take up? When these three areas are balanced, they may be more productive and happier. If one area is taking more time than the others, life may not be as satisfying or productive. I suggest that every few months the artist sit down and look at where they are spending time. Set new goals of more time in the studio, or more time networking at art venues. Family time may need to be re-calibrated. Many times we put the aspect of life or business on a back burner, but it may need to be cranked up a notch.
Are you too busy at your “day job” and you are not making time to draw? Are you too busy in the sculpture studio and you don’t know if you’ll have enough money to pay the bills? Are you afraid that your work will be rejected from a show? Are you avoiding your partner, because they feel you are never home? If you find you are really stuck with these concerns, you may need to meet with a professional counselor to help you get un-stuck. There are free services in many communities.
AS: Once they come to a realization of their strengths, how do you suggest they go forward and find rewarding work?
GR: Focus on your strengths and have an idea of which areas you want to use. Talk to people and explore what jobs are out there. Idealist and NYFA are two great sites to visit. Networking is really important – make connections and stay in touch with those people who interest you most.
Attend events where you will meet other artists and patrons. Let people in your circle know you are looking for a specific type of work. Volunteer or work part time where you can develop skills that are marketable. For example if you want to teach art, help at an after-school program or craft store. Working as an artist in a not-for-profit setting may be rewarding. Working in an art-based environment may allow you time to hang a show, travel or take a class, if it doesn’t interfere with the business getting done.
Keep in mind that every company and organization needs new ideas! Come up with new ways of doing something outside the box, and don’t be afraid to pass them on to someone else. If your creativity is not being tapped at work, re-think the job you are in, and find an environment that will allow you to be creative.
In the NY metro area, artists seeking career advice, can visit Ginny’s website. The National Career Development Association lists professional career counselors around the US. Or contact local colleges, who typically have a Career Development/Counseling Center and one of the counselors may have a private practice.

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Featured Artist Leah Jay



