What Grade Does Your Art Website Deserve?

By Carolyn Edlund

Hubspot

For the past several years, I’ve subscribed to updates from Hubspot, and recommend that artists (or anyone else who has a website) check out what they have to offer.

Want to know how effectively your site is working? Check out Website Grader. It “grades” your site on various factors, including whether you have a blog, the amount of traffic your site gets, readability, incoming links and more. Suggestions are given on how you can improve your site to draw more visitors and improve search engine rank.

Update – As of December, 2011, Website Grader has been replaced by Marketing Grader. Check it out here.

And what about that blog?  Click on over to Blog Grader and get an evaluation of your blog as well, including email subscription, social media links, average number of links, and metadata.

You probably saw this coming – yes, Tweet GraderFacebook Grader and Google + Grader are available as well. You can even see how well your press releases are working by visiting Press Release Grader. Whether you are seriously searching for improvement or just want to check it out for fun, Hubspot has a lighthearted approach to all of their social media training and advice.

And Hubspot does have advice – lots of it. Signing up for their mailing list will bring you webinars on every type of web marketing you could ever need. Recently they released an ebook tutorial on how to create a Google+ business page if you want to be on the cutting edge of that platform.

But wait – there’s more! The team over at Hubspot has an entire university. Yes, it’s true. You could be old school and buy the hardcover book Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah (yes, I’ve got my copy). If you have a yen to become a social media maven, this is your chance to get higher education of the virtual kind. Their illustrious faculty includes Dan Zarrella, one of my favorites, who presents a “Science of Social Media” course.

Whether you just want to take a peek at your grades, or are a hardcore student, I encourage you to do some learning at Hubspot today.

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  1. […] What Grade Does Your Art Website Deserve? is an article on ArtsyShark which recommends Website Grader […]

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