Focus on Art Licensing at Surtex

By Carolyn Edlund

This coming weekend, on May 20-22, the Surtex show takes place at the Javits Center in New York City. Artists attend Surtex with the intention of meeting prospects to connect with for licensing opportunities. Manufacturers and others walk the show to find new fresh images that will appeal to their customers, to be used in product design.


Surtex show floor


Work is displayed at the show by international artists and designers who come to this yearly event, and those designs end up on a huge variety of products that we all use every day. New trends start at Surtex, so basically what you see there is the future – art and surface design that will appear on products during the next year or so. A “trend theater” event will be taking place right on the show floor, where experts in trend forecasting give daily presentations.

Graphic designers, surface designers, artists, photographers, fine artists and art licensing agents are potential exhibitors at the show. This competitive industry produces images and designs that end up on textiles, linens, giftware, decorative accessories, floor coverings, stationery, paper goods and interior design products.

The Surtex trade show isn’t open to the public, but artists interested in possible future exhibition with the show can request to walk the show (there is a charge for this). Non-exhibitor visitors cannot solicit any business from art buyers or licensees, but can use their time wisely to determine whether the Surtex trade show is a good match for their business. More information about the show is in my interview with show manager Penny Sikalis here.

Two other shows take place at the same time as Surtex – the National Stationery Show, and the International Contemporary Furniture Fair.


Don’t Miss This!

Artists & Craftspeople interested in expanding their business through wholesaling:

Want to know how it works and whether you could be successful at wholesaling?

What do gallery and store buyers want, and how do they buy?

Be sure to join Alyson Stanfield, the Art Biz Coach, and me for a teleseminar today, Wednesday, May 16th on How to Wholesale Your Art of Fine Craft.

Even if you cannot join the live call, all participants receive a recording of the discussion, to listen to whenever and as often as you like!

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