Florida Art Business Workshops

by Carolyn Edlund

Join me for one of these upcoming Art Business Institute workshops in sunny Florida! Co-sponsored by Florida Craftsmen, they are perfect for creative entrepreneurs who want to launch or grow a successful business.


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Click any workshop link for more information and to register:

March 31 & April 1 – Ft. Lauderdale

April 2 & 3 – Orlando

April 7 & 8 – St. Petersburg

April 10 & 11 – Tallahassee



Wholesale 101 

Is wholesaling an option for your small business? The elements of wholesaling; how to structure your business for production; the wholesale selling process; terms and standard practices; presentation of your work; strategies for success, and selling wholesale at trade shows – what’s it all about? Q&A session included.

Building Gallery Relationships

A basic tenet of wholesaling is building strong relationships with your gallery customers. Learn what buyers need, popular price points, retail markup, turns, exclusivity, and tips on selling in a variety of markets.

Pricing for Profit

Incorrectly pricing your work can bankrupt your small business. This critical session will help you get a handle on expenses, and use the correct pricing formula to grow. Understand what defines “profit”, why profit is essential, and how you can build “added value” with simple and easy to deploy techniques.

Sales Strategies

This talk details strategies essential to increasing your sales volume. Techniques for selling at trade shows; how sales reps work; how to sell wholesale directly to stores; selling to large retailers, selling one-of-a-kind work at wholesale; structuring your collection; selling concepts and packages to retailers.

A panel discussion with local artists and experts is included in each workshop. Personalized business consultations available. Tuition for the workshop is $95.00. Consultations are $30.00.




Wendy Rosen

Wendy Rosen  A nationally-known, influential leader in the crafts movement, Wendy Rosen has spent 30 years working with artists and craftspeople. Rosen is author of the bestseller “Crafting a Business” and founded the Buyers Market of American Craft. She is the founder of The American Made Alliance, The Arts Business Institute, and  NICHE Magazine for retailers. Rosen has nurtured thousands of artists from hobby to success.


Carolyn Edlund

Carolyn Edlund,  founder and author of Artsy Shark. Her background includes 20 years owning a production studio. She has worked as a sales and marketing rep for art and gift lines, writes articles on the business of art, and is the author of the popular ABI course “Marketing for Artists & Craftspeople.” As the Director of The Arts Business Institute, Carolyn Edlund speaks with artists every day, helping them to create strategies for growing their businesses.


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