By Carolyn Edlund
Want to bring customers and interested prospects to your art website again and again? Want to increase sales of your work? You need an email marketing program in your toolkit. The Artsy Shark Success Guide to Email Marketing for Artists is the most comprehensive collection of information needed to get started today.
I work with artists every day on business planning, goal-setting and marketing their work. And it’s my experience that very few of them are using the most powerful online tool available to connect with potential customers and close more art sales: Email Marketing.
Used by professional marketers, a program of consistent email campaigns that connect with people who have voluntarily chosen to hear from you is far more effective than social media. In fact, email marketing is 40 times more effective than Facebook and Twitter combined!
This isn’t about reaching out to people from your Gmail account, or sending individual emails to people you know. This is email contact on steroids, using a service provider with professional templates, opt-in forms and most importantly – analytics.
Want to know exactly who opens your emails? How often? Who clicks on your links? Who is interested in your work and what work is generating the most interest? Think how this information, and having the means to contact the very people who want to know more about you, will affect your ability to sell your work and cultivate repeat customers.
I asked Mckenna Hallett, an artist and long-time entrepreneur whom I really respect, to write a course on Email Marketing for Artists with me. I knew that Mckenna is an email expert and is Core Certified as an Authorized Local Expert in Hawaii. She regularly teaches seminars on the subject. She has used email marketing in her art business and has a vast amount of knowledge about setting up successful campaigns that any artist can use.
We’ve been working feverishly for months to create an informative and comprehensive course using the high standards that Artsy Shark readers have come to expect. But what amazed me the most was the sheer amount of incredibly useful information that Mckenna insisted on packing into this e-course package that we are launching now. In fact, we guarantee that you will love it, or we’ll be happy to refund the purchase price, no questions asked.
I’ve listed below a few of the highlights of our course, but you can find the whole package right here.
- How to quickly build and grow your email subscriber list
- Creating professional emails that get results
- Writing content that gets read – and drives traffic to your art website
- Converting readers into customers
- Creating effective emails for mobile devices
- Step-by-step instructions for choosing a provider, organizing lists, and getting started
The course is well over a hundred pages long, with five videos, self-evaluations and checklists. We’ve also included tons of bonus materials that will help you get your email marketing program launched easily. If you are already using email marketing, this will give show you the newest strategies to make your emails even more powerful, including:
- Marketing Calendars to plan your email program
- Secrets of compelling subject lines
- Anatomy of a successful email
- Six-page list of free or nearly free online resources for artists
- How to determine the best time to send your emails for highest response rates
And much more ….
Find out more below and start your email marketing program today!