by Carolyn Edlund
Confused or frustrated dealing with images of your artwork? ArtSquare provides a great solution for artists.
I recently found out about ArtSquare and an amazing service they provide which is perfect for readers of Artsy Shark. I know this because I literally spend weeks each year resizing images sent to me from artists who aren’t quite sure how to select, resize, or even locate images of their work. So I spoke with ArtSquare’s CEO Thomas Griffin about their concept and how they work with 2D artists to improve presentation and results.
How will this service resolve problems you have with digital images?
You need storage. ArtSquare stores all of your artwork in the cloud . . . and they do it for free! Griffin explains “We’ve found that artists really dislike managing their art files; so much so that they often avoid doing it completely. We’re constantly developing new ways to simplify this process, saving artists significant time and hassle.
- Artists can back up their existing high-res images. We store them securely, and they’ll always have access. We help artists free up and de-clutter their local computer.
- We take their high-res images and make various copies that fit artists’needs. Artists don’t have to manually resize their files or dig through old copies to find the one they need. If artists need a medium-resolution jpeg or an Instagram optimized image, it’s just a click away.
- Artists can easily share their images with friends, fans, or gallerists.
- When artists have new works digitized, their portfolio automatically updates to reflect the new works. We want the whole experience to feel like magic!”
You need better images. Not only that, but you need feedback . . . which they provide for free! Outstanding images of your work are essential because, after all, you’re a visual artist. They must be the best possible representations that you can show the world. Are yours the best they can be?
Griffin clarifies their process, saying “When artists upload their work, we automatically let them know if their files are print ready at various sizes. Instead of asking a printer if the file is appropriate, we’ll automatically pass that info along anytime an artist uploads a work.”
You need the right digitizer. Why is this important? He explains, ”Absolutely every artist who wants to be or remain relevant in the world today needs to have a strong digital presence. It is an impending reality that most art will be engaged with online, even if it’s eventually purchased offline. About 70% of prospective art buyers who didn’t make a purchase said it was because they didn’t trust the quality of the art image. This is something artists need to understand and address.
Artists who consistently have the best online sales figures pay close attention to the quality of the art images they are sharing. Does the color match the original? Is it lit appropriately? Can viewers see the detail and texture of the piece? Is the crop and alignment perfect?
The right digitizer can consistently deliver web- and print-ready files that match the quality of the original. ArtSquare ensures that every artist can find a digitizer that delivers this level of quality at a price that fits their budget. We guarantee every transaction. If the images aren’t absolutely excellent, the artist doesn’t pay a dime.”
You need group discounts. Digitization isn’t free, of course, but when you have images made of your artwork you want them to be professionally done, with excellent results. Otherwise, you will end up wasting time and money having them redone, or bemoaning the fact that your original is sold and you will never have a great image of that piece. ArtSquare works with artists to solve this dilemma and work efficiently, too.
“In our effort to completely reimagine artists’ digitization experience, we wanted to find innovative ways to bring affordability to this often expensive process,” Griffin says, “Artists usually wait months before getting their work captured simply because it’s too expensive to get them shot piece-by-piece. We’re building tools that enable artists to band together within their communities to get their work digitized in larger batches and take advantage of volume discounts. We’ve helped some artists save as much as 75% off of their normal costs by combining their digitization needs with others in their area.
Artists’ needs are always evolving as they find more and more creative ways to engage in the world. We are committed to bringing artists into our process of building tools for this generation of art creators and the next. Interested artists are encouraged to sign up for ArtSquare today, upload their art, and begin taking advantage of our services that simplify artists’ workflow and enrich our ability to connect to the art which inspires us.”
When I asked Thomas Griffin for a special discount for Artsy Shark readers on having professional digital images made, of course he said “Yes!” Use the promo code ARTSYSHARK when booking your first digitizer for $30 off your order with ArtSquare when digitizing five pieces or more.
And, find out more about ArtSquare by viewing their video here.
Please share by commenting below on your experience with digital images. Have you been frustrated? What was your experience? Would you use this service?