New Television Opportunity for American Artists

by Carolyn Edlund

Interested in getting some high-profile exposure through a television episode about yourself as an artist? Read on.

 

Graeme Stevenson

Graeme Stevenson, founder and host of Colour In Your Life

 

Colour In Your Life (CIYL) is a television show based in Australia that presents and promotes visual artists. It was originally developed in 2010 by internationally renowned Australian artist Graeme Stevenson. His vision was to create a television series that would bring art of all kinds, along with the art community, to the general public in an informative, interesting and relaxed manner.

Each half-hour segment features Graeme interviewing an artist in their studio, where they demonstrate their skills and share their inspiration and portfolio. The CIYL YouTube channel includes more than 120 episodes, which you can see here.

Colour In Your Life has become very popular in Australia as well as other countries during its first nine seasons of airtime, and has been picked up by more than 75 community channels in the United States as well. They are now poised to make the leap right into the American market, and are searching for artists interested in this type of exposure.

Graeme calls an episode of CIYL a “digital business card” for an artist in a format that showcases their work to a global audience. It is a permanent source of advertising for the artist, leads to more website visits to the artist’s site, and enhances their ability to promote workshops or other teaching that they provide.

 

Studio Interview

Each episode brings Graeme to an artist’s studio for an interview.

 

Many artists who have been featured on CIYL have also been Artsy Shark featured artists, and have raved about the exposure they have received by being associated with a professionally-created television show about their work.

I asked Graeme about his plans to bring this exciting program to America, and what is involved in becoming an artist in an episode. There is an initial investment of $6,000 USD by the artist which includes a full day’s shoot in the artist’s studio or plein air location, edited and completed 24 min TV show, promotion, YouTube exposure, and anticipated secondary market distribution.

Television shows are expensive to produce, and Graeme and his team have done an impressive job working within their budget to create a consistently professional result. They are planning to come to the U.S. later this spring to get started, and are seeking artists who are ready for this type of television presence. You can get in touch with Graeme by emailing him at [email protected] or calling 0407 238 969.

 

Comments

  1. I love that show, how awesome that it’s coming to the states. I didn’t realize that each of those artists were shelling out that much money to be on the show…wow!!

    • Hi Kathryn,
      so far we have filmed a 140 Artists and all of them have been amazed at the response and the sales and commissions they have had. Consider just a few of the things we have expenses for, Filming for the day, editing each show can take up to 80 hours to do, hence the tremendous quality of what we produce, travel to each location, airfares and car hire, accommodation, fuel, food, money spent on distribution of the shows, monthly bills to maintain a site that is rapidly becoming as large as some of the biggest sites out there, paying the girls wages and many more bills, and on many occasions bike higher for the intros. I make absolutely nothing from this over the four years I have been doing all of this and it still owes me well over a quarter of a million dollars. I did this because i realized that no one else was ever going to change the Art world for Artists. this has been the toughest four years of my life, but the most rewarding as well. Global exposure for Artists 24/7 ongoing sales for them all over the world. Does it sound expensive now. Your questions a valid ones. the cheapest half hour Tv show in the states will still cost 25K and would have no where near the reach that we do, Graeme

  2. $6,000 wow, congrats to whomever can swing the cost, great exposure for you, personally I cannot eat that cost.

    • Hi Linda,
      thats the way that many of us think, but if you had a mechanism, eg a TV show about your self that just sort of never went away and was on social net working platforms all over the world and in the end made you so much more than your investment, then would you do it? I think the testimonials on our web site speak for them selves, savvy Artists well realize that this is a money making system to sell their Art and that’s exactly what it does. Artists have sold large numbers of paintings to clients simply because they said they were going on the show.
      think about it as an idea for you to sell your work and an excuse to call sponsors and clients.

  3. Hi Graeme,
    First, let me thank you for bringing such wonderful art/artists to the internet for all to enjoy. Even a labor of love involves labor. I too did not realize that the cost was so high (speaking as a starving artist myself),
    however, I must admit that I never “thought” about the cost of CIYL. Most artists have a difficult time with managing the business aspect of being an artist. Perhaps a few questions on the business side of art answered by the artists would help those watching to realize the costs. I see many products showcased on CIYL, do they help to defer some of the cost to the artist? I have ordered these products after seeing them on an episode and I imagine many others do the same. I think it is difficult for people who work from the heart to understand that “heart” is not enough. P.S. I think you and CIYL will be well received in the states as there are artists that can afford to pay the $6000

    • Hi Wendy,
      this is the reason why Artists are starving, they think outside the box with their right brain, but they never do it with their left brain, or the part that should structure their business anyways.
      Immediately they see the dollar sign but not the potential of the opportunity. What if you went to a sponsor, which many Artists have done to be on the show, what about grants and funding, which many Artists have done as well. What about the opportunity to go to past clients and tell them of what can happen for you. A number of Artists did that as well and sold many paintings due to their participation to be on the show. selling your Art should not be that hard. I have been doing it for 33 years and now employ six people to work with me to manage everything I do and still have time to paint and produce my work.
      I have had Artists that I spoke to two years ago that said they were not interested and suddenly two years later they say to me, hey everyone seems to be getting really good results by doing this, price had gone up of course, but the penny had dropped for them and of course they now say, wow that was the best money I ever spent on my career, why didn’t i do it earlier.99% of the Artists in the world will do what they have already done, in the vain hope that they will win a prize or someone will find them. I have seen good Artists come and go and pass away over the years, struggling their whole life because they never bothered to change their approach, some even committing suicide. My career is just fine, I may not be the best Artist on the Planet, but I have been successful and have a great life . If Artists are happy to be poor and not sell their work, then that is fine as well, but I have never heard an Artist that is happy with a house full of paintings. Hope you are well, Graeme

  4. It’s a great thing you are doing and one that understandably required a lot to get into action.
    I am interested as a form of presentation, for both educational and certainly promotional purposes.
    As expressed, an artist may realize the value of such a project, but raising capital, as artists tend to be cash poor, is a hurdle as is all forms of promotion.
    What you are doing is wonderful and very reasonable.
    Regards

    • Hi Timothy,
      Thanks for your kind words. I have sent you my response to Wendy. We have many educational institutes now coming to us to work with the idea of Art being seen like this, so I am always open to new avenues of learning for folks
      There is a reason why Artists are starving, they think outside the box with their right brain, but they never do it with their left brain, or the part that should structure their business anyways.
      Immediately they see the dollar sign but not the potential of the opportunity. What if you went to a sponsor, which many Artists have done to be on the show, what about grants and funding, which many Artists have done as well. What about the opportunity to go to past clients and tell them of what can happen for you. A number of Artists did that as well and sold many paintings due to their participation to be on the show. selling your Art should not be that hard. I have been doing it for 33 years and now employ six people to work with me to manage everything I do and still have time to paint and produce my work.
      I have had Artists that I spoke to two years ago that said they were not interested and suddenly two years later they say to me, hey everyone seems to be getting really good results by doing this, price had gone up of course, but the penny had dropped for them and of course they now say, wow that was the best money I ever spent on my career, why didn’t i do it earlier.99% of the Artists in the world will do what they have already done, in the vain hope that they will win a prize or someone will find them. I have seen good Artists come and go and pass away over the years, struggling their whole life because they never bothered to change their approach, some even committing suicide. My career is just fine, I may not be the best Artist on the Planet, but I have been successful and have a great life . If Artists are happy to be poor and not sell their work, then that is fine as well, but I have never heard an Artist that is happy with a house full of paintings. Hope you are well, Graeme

  5. What a treat to watch a free Richard Robinson workshop! I’ve taken several of his online workshops and even got lucky and had my painting chosen for the critique one time! He’s one of my favorites. Great show you have Graeme. I’m so glad to learn about it here.

  6. I am surprised to read peoples opinion of $6000 being a large expense when I can see the value in a fully edited professional piece of digital marketing that can be used over and over to promote your work .
    Graeme and his team always produce beautiful work with a real and organic feel . I like the way Graeme gets the best out of the artists and has them sharing there knowlege and craft so naturally.
    Keep up the amazing job you are doing CIYL
    Go the Aussie battler

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