by Carolyn Edlund
Online art sales are growing explosively, and gallery websites that sell art are increasing in number. Just check out Artsy Shark’s Directory of 250+ Places to Sell Art Online to see many of them. But how do these sites get started?
Beyond the basic business concept, it usually takes a lot of programming and thousands of dollars to develop a website that functions to upload, market and sell art. Recently, however, a new software program came to my attention that may be very helpful to creative entrepreneurs and others who want to have a gallery online to sell artwork.
Louis Guillaume is the founder of My Online Art Gallery, a new startup that launched this software product. He has a law degree, but became a serial entrepreneur, starting and selling companies in the online travel and language learning industries first. He also has a background as an artist and did a few fairs, but says, “I understood quickly that I was more talented for online business than painting” and decided to create a turnkey gallery solution to connect artists and customers.
The result is a fully automated art gallery website program with lots of features that is customizable. The price? A very reasonable $590 for a hosted product and $790 for the software with access code for developers. This system is set up to sell original art and take a commission, but can be tweaked to accommodate the website owner who wants to charge monthly fees or sell reproductions, and can even work for Print-on-Demand providers.
I had a conversation with Louis Guillaume, and the opportunity to ask some specific questions on the usefulness of this product for my readers, from individuals to groups.
Louis Guillaume says, “It is particularly appropriate for art guilds and organizations. These organizations can use their domain, their logo, and update the About Us page, promoting themselves as a group using My Online Art Gallery. It is a white label product which means our brand will not appear in their gallery.
Their members can register, and only their artworks will appear in the gallery. The administrator (or gallerist) can close the registration page once all the members are registered. The gallery has the ability to show an unlimited number of artworks from an unlimited number of artists.
Selected artists and artworks can be promoted by the administrator, thanks to many features that can be managed from the user-friendly admin panel, like Staff Favorites, Featured Art, Curator’s review, Invest in Art, and so on.”
Brick and mortar galleries may find this software useful to expand their offering online at an affordable price. It can also work for fine art printers and others who want to have internet exposure with an e-commerce solution. My Online Art Gallery has a built-in shopping cart that works with Paypal.
Artsy Shark readers interested in purchasing the software from My Online Art Gallery are invited to take a $25 discount off the price of the product by using the coupon code ARTSYSHARK at checkout.