Want to Start an Online Art Gallery Business?

by Carolyn Edlund

Online art sales are growing explosively, and gallery websites that sell art are increasing in number. Just check out Artsy Shark’s Directory of 250+ Places to Sell Art Online to see many of them. But how do these sites get started?


My Online Art Gallery Demo page


Beyond the basic business concept, it usually takes a lot of programming and thousands of dollars to develop a website that functions to upload, market and sell art.  Recently, however, a new software program came to my attention that may be very helpful to creative entrepreneurs and others who want to have a gallery online to sell artwork.

Louis Guillaume is the founder of My Online Art Gallery, a new startup that launched this software product. He has a law degree, but became a serial entrepreneur, starting and selling companies in the online travel and language learning industries first. He also has a background as an artist and did a few fairs, but says, “I understood quickly that I was more talented for online business than painting” and decided to create a turnkey gallery solution to connect artists and customers.


My Online Art Gallery


The result is a fully automated art gallery website program with lots of features that is customizable. The price? A very reasonable $590 for a hosted product and $790 for the software with access code for developers. This system is set up to sell original art and take a commission, but can be tweaked to accommodate the website owner who wants to charge monthly fees or sell reproductions, and can even work for Print-on-Demand providers.

I had a conversation with Louis Guillaume, and the opportunity to ask some specific questions on the usefulness of this product for my readers, from individuals to groups.


My Online Art Gallery features


Louis Guillaume says, “It is particularly appropriate for art guilds and organizations. These organizations can use their domain, their logo, and update the About Us page, promoting themselves as a group using My Online Art Gallery. It is a white label product which means our brand will not appear in their gallery.

Their members can register, and only their artworks will appear in the gallery. The administrator (or gallerist) can close the registration page once all the members are registered. The gallery has the ability to show an unlimited number of artworks from an unlimited number of artists.

Selected artists and artworks can be promoted by the administrator, thanks to many features that can be managed from the user-friendly admin panel, like Staff Favorites, Featured Art, Curator’s review, Invest in Art, and so on.”

Brick and mortar galleries may find this software useful to expand their offering online at an affordable price. It can also work for fine art printers and others who want to have internet exposure with an e-commerce solution. My Online Art Gallery has a built-in shopping cart that works with Paypal.

Artsy Shark readers interested in purchasing the software from My Online Art Gallery are invited to take a $25 discount off the price of the product by using the coupon code ARTSYSHARK at checkout.



  1. I don’t see the difference between this site and any other subscription hosting website. I am still in competition with other artists on the site, I still have to do all my own self promotion to get any buyers. In addition the subscription price is outrageous and you take a commission. I see no data on how effective your service is. I think you are asking a lot for something unproven. It sounds to me like just another way to exploit artists.

    • Gabriel, I think you misread the article – My Online Art Gallery is a software program, not a “subscription hosting website.” If you own the software program that Louis developed, you don’t pay a subscription price, you actually own the gallery business. You are on the other side of the equation! It is up to the gallery owner (you) to determine a commission percentage for artists who would participate.

  2. http://Joel%20Branthaver says

    I am interested in taking a facebook group that is an online art sharing group, and turning it into an online art gallery where the artists can post their work. I want to allow the gallery to be able to upload their own work and chose to sell prints or the originals, whatever they chose. I want to be able to take a hosting fee, and let the artist keep their own work. Is this possible with this program?

    • Joel, please get in touch with Louis through his website with your question. I’m sure he will be happy to give you all the details.

  3. http://Karen%20Von%20Clezie says

    Hi There,
    after the few years this software has been sold how successful have people been with it? I’m interested in seeing the results of this and if it will work for my business.

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