Business & Pricing Strategies for Artists

The Arts Business Institute, in partnership with F+W Publications, presents an online pricing course for artists and makers. Registration is now open; the course starts January 18, 2016.


Pricing Strategies Course through Arts Business Institute starts 1/18/15. Find it at


“Pricing Strategies for Artists & Makers” is a new e-course that presents three learning modules for students who are looking for ways to price their art or handmade goods. The course includes a thorough discussion of pricing strategies, including:

  • The basic pricing formula
  • Pricing for your marketplace
  • Understanding perceived value
  • How to add value to your work
  • What is profit and why is it important?
  • How fine artists should price their work
  • Reducing costs and increasing efficiency in your studio practice
  • How to increase every sale you make

This course is appropriate for creative entrepreneurs who are launching a business, or have faced challenges with the pricing process. This e-course is taken online at the student’s own pace. It includes formulas, videos, case studies, artist stories, and “self-check” exercises for students.

In addition, an online discussion board allows interaction with the authors for a three-week period after the course opens. Discussions may center on pricing challenges, ideas, insights, and questions to help reinforce principles presented in the course, and to address students’ individual situations.

Co-authors of this course are Wendy Rosen and Carolyn Edlund. Wendy Rosen is the founder of The Arts Business Institute, publisher of NICHE Magazine for Retailers, and the founder of the American Made Show, a premier wholesale marketplace for handmade goods. Carolyn Edlund is the founder of, the Executive Director of The Arts Business Institute, and a former production studio owner. F+W Publications is presenting this course on their learning platform, Craft Online University for a tuition price of $69.99.


How to Launch a Successful Handmade Business, a new course offered by The Arts Business Institute and F+W Publications starts September 1, 2015


Additionally, the highly popular e-course “How to Launch a Successful Handmade Business” will be re-released on the same date, January 18, 2016. This extensive course includes videos, artist stories, case studies and exercises for students to plan, set goals and achieve them. It includes the following six modules:

  • Setting the Groundwork for Success
  • Create Your Vision and Set Your Goals
  • Making Work that Sells: Your Creative Process & Strategies
  • Who Is Your Customer?
  • Your Presentation and Your Brand
  • The Marketplace for Your Work

“How to Launch a Successful Handmade Business” will run concurrently with “Pricing Strategies for Artists & Makers” and also includes an online discussion board. Tuition for this course is $129.00. Students who sign up for both courses will receive a $20 discount, taken at the time of checkout.

Do you have questions or want to learn more about these course? Please contact Carolyn Edlund through email at Carolyn(at)


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