Arts Business Workshop in Saratoga Springs, NY


Saratoga Art Business Workshop takes place April 9-10, 2016 in Saratoga Springs, NY


Join us in early April for a comprehensive Art Business Workshop for the Entrepreneurial Artist taking place at Saratoga Arts in Saratoga Springs, New York. Co-sponsored by Skidmore College and The Arts Business Institute, the two-day professional development program will present the following topics:

  • Who is Your Customer?
  • Creative Marketing and Branding
  • Pricing for Profit
  • Sales Strategies for Artists
  • Niche and Alternative Markets
  • Introduction to Art Licensing
  • Building Gallery Relationships
  • Create an Effective Art Website


Carolyn Edlund and Wendy Rosen, speakers for The Arts Business Institute

Carolyn Edlund and Wendy Rosen, speakers for The Arts Business Institute


Presenting will be Wendy Rosen, founder of The Buyers Market of American Craft, The American Made Show, publisher of NICHE Magazine for Retailers and the NICHE Awards. Also presenting will be Carolyn Edlund, Executive Director of The Arts Business Institute and founder of Artsy Shark.

The event will also include an artist discussion panel, and personalized consultations available for attendees. These consultations are a one-on-one meeting with one of the speakers to evaluate the artist’s work and discuss their business goals and challenges. Consultations will be booked at the beginning of the workshop.

Skidmore students and alumni are being sponsored by the college, and should contact Elizabeth Dubben for a registration code to sign up. Her contact email is [email protected]


Learn more



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