Florida Art-Business Conference

Join us for an exciting two-day intensive art-business training event in Fort Lauderdale, Florida this coming February.


Art-Business Conference Fort Lauderdale happens February 1-2, 2019


This Art-Business Conference is to be held February 1-2, 2019, and presented by The Clark Hulings Fund for Visual Artists (CHF), a nonprofit organization that equips professional visual artists to be self-sustaining entrepreneurs. The event is co-sponsored by ArtServe, with funding provided in part by the Broward County Board of County Commissioners.

The focus of the conference is “Conquer the Changing Marketplace” which addresses why and how artists must increasingly become self-directed entrepreneurs. Technology has become a great disruptor, affecting whole sectors in the art world. This offers enormous opportunities, but also challenges artists who are balancing their studio practice with business planning, marketing and sales. The event schedule is listed below, with detailed descriptions available here.

“Art is a business, artists are small business owners, and yet they are not usually taught how to function in the marketplace,” says Elizabeth Hulings, Director of CHF and a speaker at the conference, “Their consequent lack of business knowledge increases insecurity and paves the way for exploitation and failure. Our comprehensive art-business learning resources educate, challenge and support entrepreneurial artists who want to transform their dreams into reality.”

Other conference speakers are: Daniel DiGriz, Marketing Director for CHF, a corporate storyteller who writes a Forbes column, hosts several podcasts, and leads organizations and entrepreneurs to find and deliver their brand narrative to motivated buyers and constituents, and Carolyn Edlund, founder of Artsy Shark and an art business consultant and writer.


Clark Hulings Fund Art-Business Conference Speakers. Learn more at www.clarkhulingsfund.org

Speakers for this event are Daniel DiGriz, Carolyn Edlund, and Elizabeth Hulings of the Clark Hulings Fund for Visual Artists


Regular registration for this program is $395, however an early-bird price of $295 is available until November 14, 2018.




Friday, February 1st

8:00am Registration, Mingle & Coffee

8:30am Conference Kickoff

9am Conquer the Changing Marketplace

10am PLAN: Define What You Want

11am EXECUTE: Build Your Action Plan

12pm Lunch Break

12:30pm Expert Panel Discussion

1:30pm Nail Your Brand Story

2:30pm Win Your Audience with Storytelling

3:30pm Take Your Story Live

4:30pm Rock Your Portfolio

5:30pm OPTIONAL INTERACTIVE: Brand Story Fish Tank


Saturday, February 2nd

8:15am Mingle & Coffee

8:30am Elizabeth Hotseat

9am Multiply Your Revenue Streams

10am Price for Profit

11am How to Sell Art Online


12:30pm OPTIONAL INTERACTIVE: Ask the Directors

1pm Recruit Your Tribe & Hunt with a Pack

2pm Squash Resistance

3pm Retool Your Plan & Go


4:00pm OPTIONAL INTERACTIVE: Sales Strategy Fishtank

6:00 pm Cocktail Party



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