Courses

.

Learn Powerful Strategies for Building Your Creative Business

 

This e-course library is presented by Artsy Shark and The Arts Business Institute. Each course is comprehensive, self-paced, and designed specifically for artists and makers to learn practical steps to launch or grow their business. 

 

 

Learn practical strategies in this comprehensive course on Marketing Strategies. Topics include:

  • Getting Ready to Market Your Work
  • Creating an Outstanding Presentation
  • Developing Your Artist Story, Concept & Brand
  • Understanding Your Target Audience
  • Developing Niche Markets
  • Strategies for Motivating Buyers
  • Using Traditional and New Marketing Methods – Online and Off
  • Getting Press
  • Networking and Strategic Alliances
  • Creating an Effective Art Website
  • Social Media Marketing
  • Email Marketing Strategies
  • Setting and Reaching Your Goals
You will receive written content, checklists, five videos, case studies, self-evaluations and a huge Helpful Resource section with clickable links to tools and tutorials to make your marketing even more effective!
.

LEARN MORE ABOUT THIS COURSE AND REGISTER

 

Artist & Maker Pricing Strategies

Confused or challenged on how to price your art or handmade work? This course includes our Basic Pricing Formula, reducing costs and increasing efficiency, the truth about markups and discounts, strategies to build value, pricing fine art, dealing with gallery negotiations, and more. Includes videos, case studies, self-evaluations and templates.

LEARN MORE ABOUT THIS COURSE AND REGISTER

 

How to Wholesale: A Step-by-Step Guide for the Creative Entrepreneur

Want to increase sales of your art or handmade work by entering the wholesale marketplace? A sustainable model that grows small business through repeat sales to retailers, wholesaling is outright sale – not consignment. We offer this comprehensive self-paced course that includes the wholesaling basics, practical strategies for gaining accounts, business structure and systems, wholesale pricing, and more. Includes videos, case studies, and self-evaluations.

LEARN MORE ABOUT THIS COURSE AND REGISTER

 

Artsy Shark Success Guide to Email Marketing for Artists

 

Take your art marketing strategies to the next level with this intensive course for serious entrepreneurs. We teach how to grow your email list, create an effective message, and write subject lines that get your emails opened. Learn how to cultivate prospects and turn them into customers through the most effective marketing method available today. Includes videos, checklists, case studies, email templates and tons of bonus materials to get you started.

LEARN MORE ABOUT THIS COURSE AND REGISTER