Courses

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Learn Powerful Strategies for Building Your Creative Business

This e-course library is presented by Artsy Shark and The Arts Business Institute. Each course is comprehensive, self-paced, and designed specifically for artists and makers to learn practical steps to launch or grow their business. 

 

Artist & Maker Pricing Strategies

Confused or challenged on how to price your art or handmade work? This course includes our Basic Pricing Formula, reducing costs and increasing efficiency, the truth about markups and discounts, strategies to build value, pricing fine art, dealing with gallery negotiations, and more. Includes videos, case studies, self-evaluations and templates.

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How to Wholesale: A Step-by-Step Guide for the Creative Entrepreneur

Want to increase sales of your art or handmade work by entering the wholesale marketplace? A sustainable model that grows small business through repeat sales to retailers, wholesaling is outright sale – not consignment. We offer this comprehensive self-paced course that includes the wholesaling basics, practical strategies for gaining accounts, business structure and systems, wholesale pricing, and more. Includes videos, case studies, and self-evaluations.

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Marketing for Artists & Craftspeople

Ready to grow your creative business? This comprehensive course is more than just a marketing guide. Units include Business Basics, Product Development, Pricing for Profitability, Building Your Brand, Understanding Your Buyer and Your Market, Your Marketing Budget and Plan, Psychology of Selling, Your Website and Social Media, Traditional and New Marketing Techniques, Getting Publicity, Networking Strategies, and more. Includes videos, case studies, self-evaluations, and templates.

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Artsy Shark Success Guide to Email Marketing for Artists

 

Take your art marketing strategies to the next level with this intensive course for serious entrepreneurs. We teach how to grow your email list, create an effective message, and write subject lines that get your emails opened. Learn how to cultivate prospects and turn them into customers through the most effective marketing method available today. Includes videos, checklists, case studies, email templates and tons of bonus materials to get you started.

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