Courses

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Artsy Shark Success Guides 

Learn Powerful Strategies for Building Your Creative Business

 

Each course is comprehensive, self-paced, and designed specifically for artists and makers to learn practical steps to launch and grow successful small businesses. 

 

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Learn practical strategies in this comprehensive course on Marketing Strategies. Topics include:

  • Getting Ready to Market Your Work
  • Creating an Outstanding Presentation
  • Developing Your Artist Story, Concept & Brand
  • Understanding Your Target Audience
  • Developing Niche Markets
  • Strategies for Motivating Buyers
  • Using Traditional and New Marketing Methods – Online and Off
  • Getting Press
  • Networking and Strategic Alliances
  • Creating an Effective Art Website
  • Social Media Marketing
  • Email Marketing Strategies
  • Setting and Reaching Your Goals
You will receive written content, checklists, five videos, case studies, self-evaluations and a huge Helpful Resource section with clickable links to tools and tutorials to make your marketing even more effective! This course retails for $147.00.
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Pricing Strategies for Artists & Makers

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Master pricing strategies and earn what you’re worth! Topics include:

  • The Basic Pricing Formula – and why it matters
  • The Importance of Profit
  • How to Increase Perceived Value and Prices
  • Reducing Costs and Becoming More Efficient
  • The Truth About Markups and Discounts
  • Pricing Fine Art
  • Dealing with Galleries

Confused or challenged on how to price your art or handmade work? This course will help you make sure your small business is profitable. Includes videos, case studies, self-evaluations and templates. It retails for $97.00.

 

 

How to Sell Wholesale

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Enter the wholesale marketplace confidently. Topics include:

  • The Wholesale Model and Why It Creates Sustainable Businesses
  • Who Can Wholesale. Is It Right for You?
  • Wholesaling vs. Consignment and How to Make the Transition
  • How to Price Your Work Wholesale
  • The Marketplace – How It Works
  • Four Ways to Pursue This Sales Method
  • Business Essentials and Best Practices
  • Negotiating with Store Buyers
  • How to Build Strong Lasting Relationships and Repeat Business

Interested in wholesaling your art or handmade work? This comprehensive self-paced online course includes videos, case studies, and self-evaluations to help you get started. The course retails for $129.00.

 

Artsy Shark Success Guide to Email Marketing for Artists

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Email marketing is powerful. Use this course to gain sales, repeat customers and more.

Take your art marketing strategies to the next level with this intensive course for serious entrepreneurs. We teach how to grow your email list, create an effective message, and write subject lines that get your emails opened. Learn how to cultivate prospects and turn them into customers through the most effective marketing method available today. Includes videos, checklists, case studies, email templates and tons of bonus materials to get you started. This course retails for $47.00.