I’m Carolyn Edlund, the founder of Artsy Shark. I work with artists every day to help them build sound, sustainable businesses. Find out how you can work with me here.


Carolyn EdlundFor over 20 years, I was a self-employed artist running a successful production ceramic studio. My staff and I participated in over 200 retail fairs and trade shows, and sold our line wholesale into more than 1,000 galleries, stores, museum shops and catalog accounts. My experience includes hiring sales reps, selling to major retailers, and online sales to a global audience.

I’ve also worked as an outside rep for major art publishing companies , selling art prints, posters, greeting cards, gift  and paper lines into hundreds of stores, earning “Rep of the Year” status by opening a record number of retail accounts.

My experiences gave me a focused perspective on the business of art and craft, an understanding of retailers’ needs, and the realities of the marketplace.

In addition to writing the Artsy Shark blog, I am the Executive Director of the Arts Business Institute, a nonprofit organization presenting business workshops for artists. I partner with the nationally known experts in our faculty to create transformative experiences for our workshop participants, who want to launch or grow successful small businesses.

In 2012, I wrote a comprehensive e-course titled “Marketing for Artists & Craftspeople” which is available through the Arts Business Institute website.


Interested in becoming a Featured Artist? Artists are chosen through juried submissions several times a year. FIND OUT MORE HERE.

Want to get started reading lots of articles about how to launch and grow a successful art or craft business? START HERE.


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