8 Ways to Be More Efficient

Efficiency is one of the key elements to moving your business forward, especially if you have limited time.

All About Art, Money & Success

You can’t be successful until you know exactly what you want and you have a clear picture in your mind of what success means to you.

Marketing Strategies for Photographers

by Carolyn Edlund Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography. She shares insights for improving your own business.     In her newest (and Fifth) edition of The Photographer’s Guide to Marketing and Self-Promotion, author Maria Piscopo provides clear and thorough direction for selling in different markets, and taking advantage […]

How and Why to Use Photos of Art in Progress

In progress photos are more casual than portfolio or jury shots, and thus they are perfectly suited for social media, where conversations may revolve about a piece that you are busy creating.

How and Why to Use Detail Shots of Your Art

If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.

The Benefits of Automating Your Social Media Posts

There are many choices in automation software and apps that you can utilize to preschedule and post to multiple platforms at once.

Austin Art Business Summit

The Arts Business Institute and the Creative Arts Society announce the Austin Art Business Summit, a professional development program taking place on October 21-22, 2017.

How to Add Extra Links to Your Instagram Profile

I recently came across two websites that help make the most of that single Instagram profile link by providing a larger selection of links for readers to choose from when they click it.

Three Fun Apps to Help Your Art Marketing

These apps give you new ways to use your images, and they’re absolutely free!

New .art Domains Now Available

An .art ending identifies the website as art-related, much as the .org ending identifies a nonprofit organization, and can be helpful in online search results.

Most of Your Art Marketing Will Fail. Keep Going.

by Carolyn Edlund Selling your art and growing a successful business is about maintaining the right mindset.     This month, I’m working on a number of different projects. Editing and launching a new art business course. Talking with art organizations about potential workshops. Implementing a new email campaign series for the nonprofit I run. Reaching out […]

Know Your Customer

The more you learn about your target customer, the better you are able to reach them, speak their language, engage them and make sales of your art.     As you gain experience meeting customers and gaining traction in the marketplace of your choice, you’ll begin to have some idea of who your ideal customer […]

2017 Hiscox Report Reveals New Online Art Sales Trends

Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.

10 Ways to Share Your Artist Story

Telling your artist story is an effective method of making that important connection to your audience.