Email Marketing Tips for Artists

Plan, create and send email marketing campaigns that get results for your art business.

Digital Artist Launches a Successful Solo Show

Digital artist Carole Boyd planned and implemented a successful solo show in her community. Here’s how she did it.

How to Build Your Email List from Scratch

by Carolyn Edlund Email marketing is one of the most effective ways artists can use to grow their customer base. But how do you get started from zero?     Many artists miss out on an incredibly valuable marketing method because they just don’t know how to get started. Before you can send out email […]

How to Give Confident Presentations about Your Art

An excerpt from the new e-course Reach More with Video: A Digital Guide for Creatives from Colour In Your Life. Founder Graeme Stevenson addresses challenges artists face when speaking publicly, and how to overcome them.

Advice for Artists: The Value of a Personal Network

Arts advocate and marketing expert Rickie Leiter shares recommendations on how artists can earn opportunities and publicity through building a network.

Advice for Artists: Secure Opportunities and Promote Your Events

We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.

Artizan Made: A Model for Collaborating as a Collective

Rachel Biel shares the story of an online handmade community and the labor of love that built it.

Cultivate Collectors Emotionally

Create marketing messages that connect emotionally with your potential customers.

Selling Art B2B

Selling to a business client? Understanding your target customer’s needs will help you close the sale.

Your Art Website Checklist

Use this simple guide to build an inviting art website with a great visitor experience.

Connect with Your Art Collectors

by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales.     Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]

How Artists Use Video for Marketing

Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.

8 New Social Media Platforms To Market Your Art

by Marisa D. Aceves An introduction to new and exciting platforms for promoting and sharing your artwork.     Art marketing has changed with the progressive arrival of new technologies and social media applications. As a result, artists must learn to embrace new ways to share their art with the world. While many artists are […]

9 Golden Rules for Selling Art

Set your art business up for success with practical strategies that make selling a pleasure.