Why do some artists stay in a collector’s mind while others are quickly forgotten? Memorability creates opportunity.
The Power of Slow Selling
Sales take time. Artists who understand how to use that time wisely have an advantage when it comes to cultivating collectors.
Artists Who Succeed Never Stand Still
Has your art business felt slower lately? When sales slow down, it’s easy to become discouraged. Here’s what to do instead.
Stop Chasing Likes. Start Building Buyers.
Are you trying to market your art to people who will never buy from you? It’s one of the biggest reasons artists fail.
Why Most Artists are Financially Stuck
Why do so many talented artists struggle to make consistent income? Because they aren’t really running a business. Here’s how to fix that.
How Artists Can Get Featured in the Media
Want to get publicity and new eyes on your art? Here’s how to get started attracting media attention and publicity.
How Artists Can Get Podcast Interviews
Artists are always looking for ways to get in front of new audiences. One channel that has grown dramatically in recent years is podcasting.
Checklist for a Better Art Portfolio
How artists can present an artwork portfolio so it looks thoughtful, professional, and ready for opportunities.
Why Your Art Business Goals Fall Apart
Many artists set goals that are too big to finish, and end up sabotaging their small business. Use these tactics for better results.
Sell Art to Luxury Buyers by “Positioning Up”
Pricing alone doesn’t determine how your work is perceived, or whether buyers feel confident enough to say yes.
Smart Ways to Drive Art Website Traffic
With a few smart strategies, you can dramatically increase website traffic and the number of people discovering your work.
How Artists Can Choose Their Customers
Are you letting the market decide your fate? Or are you choosing the customers you truly want?
What Makes an Artist Truly Recognizable?
by Carolyn Edlund What makes one artist recognizable to their audience, while another equally talented artist remains invisible? A professional brand is not built on trends or social media hype. It is a strong reputation developed through clarity, consistency, credibility, and excellent presentation. These don’t happen by accident. They are intentional steps. Many […]
Why Art Buyers Say “Yes”
Watch the latest YouTube installment of our series on the Psychology of Buying Art, with tips for artists to understand their collectors.
