Breaking into New Art Markets: It’s All About Targeting

by Steve Bennett Differentiate Your Art to Rise Above the Noise The first words that an art business consultant said to me after reviewing my portfolio were, “Your pictures of the Grand Canyon are lovely. But so are the photos of thousands of other photographers. Good luck trying to make a living selling them.” My […]

How One Artist Succeeded with a Pop-Up Gallery

Irving took a proactive stance with her business and decided to present and sell her work directly to the public in a self-sponsored pop-up gallery environment.

Art Career Hot Streaks and How to Keep Them Hot

Unpredictably, and often fueled by viral posts on social media, an artist’s work can become a trending topic and publicity can soar, at least temporarily.

Boost Your Career with Targeted Business Training

A total of 20 Fellows will be selected to receive free Accelerator tuition, which provides them with customized business training, network-building opportunities, publicity, and one-on-one support to boost their careers and make their art practices self-sustaining.

How I Earn a Living as a Full-Time Artist

As artists, we tend to obsess over the criticism or live for the positive comments. Instead, keep a distance from all of that and put it in perspective.

Fall 2018 Art Business Workshops

These professional development workshops offer intensive business training for artists and makers. Join us this fall for an exciting learning event!

6 Steps to More Online Art Sales

An appealing website layout with professional presentation, intuitive functionality and an easy method of checkout will smooth the way for people who visit your site to begin to learn more about you and your work.

Instagram Story Tips for Artists

As the social media platform that drives more art sales than any other, Instagram provides an important opportunity to capture followers who are interested in your artwork and keep them informed as to what you’re doing.

Does Your Art Business Need a Media Kit?

Keep in mind, while the name “media kit” implies that you will be targeting publications with this material, this is also an effective tool to share with potential buyers, galleries and collectors.

The GDPR and Your Art Business

by guest blogger Mckenna Hallett What you need to know to comply with new online privacy laws.     By now, everyone has likely seen the activity by so many large (and not so large) companies who are announcing new privacy policies or asking you to opt-in to stay on an email list. This barrage […]

Find and Focus on Your Art Market

You cannot go in several directions at once and put the required time and effort in to become known in that field, gain traction, develop customers and grow sales.

How Artists Can Approach the Press

Successfully making connections with press members and others who are able to help promote and share your artwork is all about communication.

An Art Pro’s Insights for Creative Entrepreneurs

If you don’t expose your work or if you are afraid someone will steal your idea or your art, then being a professional artist is not for you.

Is Print-on-Demand Right for Your Art?

Many artists use print-on-demand services to sell products featuring their designs. This can be a revenue stream, but there are downsides, too.