What Artists Should Know About Print Advertising

Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.

Encourage Collecting and Increase Repeat Sales

Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.

Create a 3D Online Exhibition of Your Art

3D virtual exhibitions are an exciting way of promoting individual artists, art events, galleries and cultural spaces to a worldwide audience.

The Power of Email Marketing

Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.

Muse vs. Market: How to Write Your Brand Story

Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.

Create an Amazing About Page on Your Art Website

The About page is one of the most-visited on every website. Here’s how to make yours more compelling.

Write Subject Lines that Get Your Emails Opened

Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.

Setting and Reaching Your Art Business Goals

What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.

Self-Curate Your Artist Portfolio

How to review and revise your artist portfolio to give a versatile and professional presentation.

How to Get Your Art Noticed

How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.

How Artists Can Plan a Virtual Display

Technology and current events are pushing the art world to go digital. How can artists plan and implement an online exhibition?

Create Urgency to Close More Art Sales

Shoppers will be more motivated when they feel there is a compelling reason to buy your art or handmade work now.

Write Product Descriptions that Sell

Is a picture worth a thousand words? Maybe. But using clear descriptions of the products you are selling on your art website will help you close more sales.

Sell Your Art to an Affluent Audience

Price your work and position yourself in the market to reach your target audience.