Artist Success: Marketing Tips from a Pro

People are losing those ‘real life’ connections and I think they miss them. My events connect me to my collectors and create excitement for each of us

Artist-Run Gallery Space as a Model for Success

These self-directed artists didn’t seek gallery representation. Instead, they opened their own retail spaces to display art and interact with collectors.

Studio Production Goes to the Wholesale Marketplace

The line is constantly changing in order to provide a variety of price points as well as fresh colorways to keep existing clients interested and attract new clients.

Licensed Art Goes to the Wholesale Marketplace

by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores.     Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]

Post-Sale Strategies to Grow Your Art Business

After a sale has closed and a customer is particularly pleased with their purchase, you may want to ask them for a testimonial.

Washington, DC Metro Art-Business Conference

Serious artists who want to uplevel their small businesses will want to attend this two-day Art-Business Conference to be held at Artists & Makers Studios in Rockville, Maryland.

5 Tips to Make Your Portfolio Images Web Friendly

Before uploading images to your website, you should always resize them smaller and save them at a lower quality.

Why Artists Must Have a Brand Story

Ultimately, a brand story must speak to the audience, not just about the artist.

Your Art Portfolio Checklist

These days, many people will never view your portfolio in person – they must rely on digital images, which makes this task even more important.

Florida Art-Business Conference

Join us for an exciting two-day intensive art-business training event in Fort Lauderdale, Florida this coming February.     This Art-Business Conference is to be held February 1-2, 2019, and presented by The Clark Hulings Fund for Visual Artists (CHF), a nonprofit organization that equips professional visual artists to be self-sustaining entrepreneurs. The event is […]

How Focus Changed My Photography Business

As my focus on barnscapes grew, it became apparent that people were resonating with my cause, “to preserve barnscape and agricultural history for future generations.”

How to Photograph Your Artwork

The word photography literally translates to “Writing with Light.” The correct lighting is essential when photographing your art pieces.

Breaking into New Art Markets: It’s All About Targeting

by Steve Bennett Differentiate Your Art to Rise Above the Noise The first words that an art business consultant said to me after reviewing my portfolio were, “Your pictures of the Grand Canyon are lovely. But so are the photos of thousands of other photographers. Good luck trying to make a living selling them.” My […]

How One Artist Succeeded with a Pop-Up Gallery

Irving took a proactive stance with her business and decided to present and sell her work directly to the public in a self-sponsored pop-up gallery environment.