What Artists are Really Selling

watercolor painting of a bowl of pomegranates

by Carolyn Edlund Art sales are not simply about the work itself. They reflect the emotional, psychological, and personal value the buyer attaches to it.     When an artist sells a piece of art or craft, it’s tempting to think … [Read more]

Featured Artist Debra Kressner

whimsical lollipop photograph

Enjoy the work of artist Debra Kressner, whose lifelong love of visual storytelling celebrates color, curiosity, and the quiet joy found in everyday moments. Visit her website to see more.     I’ve always followed my instincts … [Read more]

Featured Artist Donna Stevens

pastel painting of a tree with large roots

Artist Donna Stevens creates pastel paintings that invite the viewer to reconnect with nature. View more of her portfolio by visiting her website.     My artwork depicts natural scenes, including trees that seem to have faces or … [Read more]

Featured Artist Almeta Lennon

painting of kookaburra birds in a tree

A lifelong creative path shaped Australian artist Almeta Lennon's expressive and heartfelt paintings. Visit her website to see more of her portfolio.     I began my art journey quite unexpectedly during library class in high … [Read more]

Why Your Art Business Goals Fall Apart

Why Artist's Business Goals Fall Apart

by Carolyn Edlund Have you set goals that are too big to finish, and sabotaged your art business? Use these tactics for better results.     At the start of a new year, you may sit down with the best of intentions and write a … [Read more]

Featured Artist Nancy Gunther

painting of three palm trees

Painter Nancy Gunther captures the landscape of the wild and beautiful Southern California coast in her portfolio. Visit her website to see more.     I was born in Glendale, California in 1955. I've lived in Southern California … [Read more]

Featured Artist Paul McGuire

abstract digital image of a sunset

Blending math and imagination, Paul McGuire creates fractal-inspired images that reveal unexpected beauty in algorithmic form. View more on his website.     Growing up in my family of artists, I was exposed to many artistic … [Read more]

Featured Artist Danielle Cowdrey

colorful painting of a bunch of peonies

Discover the joyful, color-driven imagination of Danielle Cowdrey in this whimsical and inviting collection. See more by visiting her website.     I’m Danielle Cowdrey. I went from unexpected layoff to full-throttle artist, … [Read more]

Sell Art to Luxury Buyers by “Positioning Up”

A wman looking at art

by Carolyn Edlund How luxury buyers decide what art is worth before they ever look at the price.     What happens when an artist raises prices, but nothing else changes? It may happen that their sales slow down and inquiries dry … [Read more]

Featured Artist Debbie Gallerani

mid-century modern whimsical animal design

Artist Debbie Gallerani pulls from a tapestry of influences to create a charming portfolio of whimsical paintings. Visit her website to see more of her work.     Remember The Archies? I grew up with those spirited teenagers in … [Read more]

Featured Artist Angela L. Chostner

painting of dreamlike figures in a landscape

Artist Angela L. Chostner presents a whimsical and dreamlike collection of paintings created in a spiritual theme. Find more of her artwork on her website.     I believe everyone has the capacity to be a vessel for kindness, … [Read more]

Featured Artist David Zlotky

photograph head-on of a bull

David Zlotky freezes high-intensity sport and motion in a riveting collection of rodeo photography. View more of his portfolio on his website.     I’ve always enjoyed taking a subject and interpreting it in different … [Read more]

Why is Your Art Worth That Price?

why is art worth that price?

by Carolyn Edlund Art collectors want clarity when they’re making a purchase, and may ask why your art is worth the price. Artists should be able to articulate the reasons and build trust.     When someone encounters an original … [Read more]

Featured Artist Stephanie Gowdy

Portrait of an old woman in graphite with a colorful hat

Artist Stephanie Gowdy, who is legally blind, presents an astonishing collection of portraits inspired by her faith. Find more of her artwork on her website.     I have always loved art and loved creating my entire life. However, … [Read more]