Building beautiful collector relationships is at the heart of a successful art career, and good business strategy.
Checklist for a Better Art Portfolio
How artists can present an artwork portfolio so it looks thoughtful, professional, and ready for opportunities.
Why High-Priced Art Helps You Sell Lower-Priced Work
Higher end work can help your art business make sales of all types. Here’s why, and how you can do it yourself.
How Art Is Really Sold: In Person Still Beats Selling Online
When artists tell me their online sales aren’t working, the problem is rarely the work—it’s an incomplete strategy.
What Artists are Really Selling
Art sales are not simply about the work itself. They reflect the emotional, psychological, and personal value the buyer attaches to it.
Why Your Art Business Goals Fall Apart
Many artists set goals that are too big to finish, and end up sabotaging their small business. Use these tactics for better results.
Sell Art to Luxury Buyers by “Positioning Up”
Pricing alone doesn’t determine how your work is perceived, or whether buyers feel confident enough to say yes.
Why is Your Art Worth That Price?
Art collectors want clarity when they’re making a purchase, and they may want to know why it’s worth the price.
What Should You Leave Behind This Year?
Before you look ahead, it’s worth pausing to ask the question, “What doesn’t deserve to come with you into 2026?”
What Really Mattered in Your Art Business This Year?
As 2025 comes to a close, many artists look back with mixed emotions. If this year felt harder than it should have, you’re not imagining it.
Smart Ways to Drive Art Website Traffic
With a few smart strategies, you can dramatically increase website traffic and the number of people discovering your work.
How to Select the Right Art Opportunities
Every invitation, project and offer you receive in your art business can pull you toward your long-term goals, or away from them.
How Artists Can Choose Their Customers
Are you letting the market decide your fate? Or are you choosing the customers you truly want?
What Makes an Artist Truly Recognizable?
by Carolyn Edlund What makes one artist recognizable to their audience, while another equally talented artist remains invisible? A professional brand is not built on trends or social media hype. It is a strong reputation developed through clarity, consistency, credibility, and excellent presentation. These don’t happen by accident. They are intentional steps. Many […]
