Why do some artists struggle to make consistent sales, while others have collectors who buy again and again?
Turn Prospects into Art Collectors, Step-by-Step
by Carolyn Edlund Are people stopping in your booth, admiring your work, and walking away? A gap between interest and purchase happens in person, just as it does online. The difference is that in a live setting, you as the artist are part of the experience. And whether you realize it or not, […]
Stop Chasing Likes. Start Building Buyers.
Are you trying to market your art to people who will never buy from you? It’s one of the biggest reasons artists fail.
Why Most Artists are Financially Stuck
Why do so many talented artists struggle to make consistent income? Because they aren’t really running a business. Here’s how to fix that.
Avoid Legal Problems in Your Art Business
Every artist who sells their work is running a business. And every business has legal exposure. Here’s how to avoid issues as an artist.
Stay Visible on Social Media
Artists may assume posting on social media means followers will see their work, but that’s no longer how these platforms operate.
How Artists Can Get Featured in the Media
Want to get publicity and new eyes on your art? Here’s how to get started attracting media attention and publicity.
How Artists Can Get Podcast Interviews
Artists are always looking for ways to get in front of new audiences. One channel that has grown dramatically in recent years is podcasting.
Art Sales Conversations that Lead to Yes
Making a sale requires an understanding of signals, and the start of a conversation that serves the customer.
The Art Sale is Just the Beginning
Building beautiful collector relationships is at the heart of a successful art career, and good business strategy.
Checklist for a Better Art Portfolio
How artists can present an artwork portfolio so it looks thoughtful, professional, and ready for opportunities.
Why High-Priced Art Helps You Sell Lower-Priced Work
Higher end work can help your art business make sales of all types. Here’s why, and how you can do it yourself.
How Art Is Really Sold: In Person Still Beats Selling Online
When artists tell me their online sales aren’t working, the problem is rarely the work—it’s an incomplete strategy.
What Artists are Really Selling
Art sales are not simply about the work itself. They reflect the emotional, psychological, and personal value the buyer attaches to it.
