Artizan Made: A Model for Collaborating as a Collective

Rachel Biel shares the story of an online handmade community and the labor of love that built it.

Your Art Website Checklist

Use this simple guide to build an inviting art website with a great visitor experience.

Connect with Your Art Collectors

by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales.     Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]

Your Art Display: Presentation Matters

Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.

9 Golden Rules for Selling Art

Set your art business up for success with practical strategies that make selling a pleasure.

Earn More on Every Art Sale

Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.

Make Your Art Business Referral-Friendly

Close more art sales by cultivating referrals. Here’s how.

What are You Selling?

Making additions and changes to your product offering can maximize your earning potential.

The New Face of Art Fairs & Festivals

During the pandemic, art festivals were forced to make sweeping changes in order to survive. The results have changed the way artists do business.

The Art Licensing Game

Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.

How to Sell in the Wholesale Marketplace

Wholesaling has distinct benefits for creative entrepreneurs whose work is appropriate for this market.

How to Thank Your Collectors

Use these ideas to build relationships with your art collectors by sharing appreciation for their patronage.

Know Your Collector and Why They Buy

A working knowledge of your collector and their motivations will help you market your art more effectively.

Checklist for Working with a Gallery

Artists can use these guidelines to set up a professional working relationship with a gallery that is mutually beneficial.