Creative Placemaking and Opportunities for Artists

Often, public art requires a team of creative professionals, stakeholders, and contractors working under the direction of one artist, often referred to as the “art director”.

Most of Your Art Marketing Will Fail. Keep Going.

by Carolyn Edlund Selling your art and growing a successful business is about maintaining the right mindset.     This month, I’m working on a number of different projects. Editing and launching a new art business course. Talking with art organizations about potential workshops. Implementing a new email campaign series for the nonprofit I run. Reaching out […]

Make Your Art Show Booth into a Gallery

A recent visit to the Boca Grande Invitational Art Festival shows how different artists find solutions to overcome the elements and give a welcoming presentation.

Increase Your Profit Margin: Raise Your Prices

There are ways to add perceived value to your work, many of which you can easily implement. This provides you additional reasons to charge more for your art.

Increase Your Profit Margin: Lower Your Costs

If you want to build a sustainable small business, it’s essential to keep track of income and costs to have a clear view of what you are earning, and to understand your profit margin.

Make Your Art More Collectible

Repeat business grows business, and that’s good news to an entrepreneur who has collectible work for sale.

Know Your Customer

The more you learn about your target customer, the better you are able to reach them, speak their language, engage them and make sales of your art.     As you gain experience meeting customers and gaining traction in the marketplace of your choice, you’ll begin to have some idea of who your ideal customer […]

2017 Hiscox Report Reveals New Online Art Sales Trends

Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.

6 Ways to Boost Your Online Art Sales

When a website is the means you have to communicate about your art, you must be sure to share enough information about yourself, your inspiration and your technique to make a connection with the viewer.

Why Corporations Collect Art

What are the reasons corporations collect art? There are definite benefits to the company, their employees, clients and the community, as well as to the artists represented in those collections.

Top Art Fairs in America

Art Fair Calendar has announced the results of its 4th annual “America’s Best Art Fairs” survey

How Artists Earn: Art-Related Products

Artists may add a much-needed price point spread, or even attract an entirely new audience who are not prospective collectors of original art.

How Artists Earn: Tattoo Art

Turning what is, initially, a customer’s thoughts into a creative design good enough for them to get tattooed permanently onto their skin is what really makes it worthwhile.

Santa Fe Art Business Summit

A major art business event will take place this spring in one of America’s finest art destinations – Santa Fe, New Mexico.