Santa Fe Art-Business Conference

Presented by The Clark Hulings Fund for Visual Artists (CHF), the Third Annual Santa Fe Art-Business Conference will take place on September 16, 17 and 18, 2019 at the Convention Center in Santa Fe, New Mexico.

Successful Art Sales Conversations

As the artist, you are the expert on your work, and have the most information to assist the prospect in making a decision.

Use Online Apps to Market Your Art

As an artist, one of the hardest things is to stand out from the crowd. Posting your latest work is great, but what about between those days/weeks that you’re working on a newbie?

Artists Speak Out About Selling Through Instagram

Instagram is currently the largest social media driver of online art sales, demanding attention as a potential source of revenue. I asked artists who have sold on the platform for their opinions, strategies and experiences.

How to Wholesale Your Work to Major Retailers

Some chains have corporate headquarters where buyers will meet with vendors or their representatives to place orders for distribution nationally, or make purchases for large regions of the country.

Art Business Success: Design for Interiors

Art can translate perfectly into different formats that enhance living environments. Each of these five artists approaches the marketplace for interior design products in their own unique way.

Want to Enter the Wholesale Marketplace?

Are you ready to take your art or handmade products into the wholesale market? Start planning ahead of time.     Small creative entrepreneurs often work alone or perhaps with a partner, but jumping into the wholesale marketplace means you need to think big. Wholesaling is a sustainable model based on repeat orders and growing […]

Artist Success: Making a Soul Connection

I think my strength is the willingness to admit my unheroic truths. We connect in the humble and vulnerable spaces that make us mere mortals.

Art Fair Show Tips: Making Sales After the Show

Consider in-person meetings at a show to be the beginning of a longer sales cycle, resulting in future transactions.

Art Fair Show Tips: How to Make More Sales

Touch is a key element of the customer’s experience, so unless the item is large or very heavy, encourage them to feel the weight, texture, and quality of what you make.

Art Fair Show Tips: Booth Display

A multi-level display is often quite effective in a show booth, but this will depend on your medium and the size of your work.

Artist-Run Gallery Space as a Model for Success

These self-directed artists didn’t seek gallery representation. Instead, they opened their own retail spaces to display art and interact with collectors.

Studio Production Goes to the Wholesale Marketplace

The line is constantly changing in order to provide a variety of price points as well as fresh colorways to keep existing clients interested and attract new clients.

Licensed Art Goes to the Wholesale Marketplace

by Carolyn Edlund Two licensed artists recently represented their work at a wholesale trade show. Here’s how their designs evolved from idea to products sold in retail stores.     Inspired by her background in classical illustration, artist Cherish Flieder started painting abstracts to grow and explore artistically. One of her designs was spotted by Anne […]