Making a sale requires an understanding of signals, and the start of a conversation that serves the customer.
The Art Sale is Just the Beginning
Building beautiful collector relationships is at the heart of a successful art career, and good business strategy.
Why High-Priced Art Helps You Sell Lower-Priced Work
Higher end work can help your art business make sales of all types. Here’s why, and how you can do it yourself.
How Art Is Really Sold: In Person Still Beats Selling Online
When artists tell me their online sales aren’t working, the problem is rarely the work—it’s an incomplete strategy.
What Artists are Really Selling
Art sales are not simply about the work itself. They reflect the emotional, psychological, and personal value the buyer attaches to it.
Why Your Art Business Goals Fall Apart
Many artists set goals that are too big to finish, and end up sabotaging their small business. Use these tactics for better results.
Sell Art to Luxury Buyers by “Positioning Up”
Pricing alone doesn’t determine how your work is perceived, or whether buyers feel confident enough to say yes.
How to Select the Right Art Opportunities
Every invitation, project and offer you receive in your art business can pull you toward your long-term goals, or away from them.
How Artists Can Choose Their Customers
Are you letting the market decide your fate? Or are you choosing the customers you truly want?
What Makes an Artist Truly Recognizable?
by Carolyn Edlund What makes one artist recognizable to their audience, while another equally talented artist remains invisible? A professional brand is not built on trends or social media hype. It is a strong reputation developed through clarity, consistency, credibility, and excellent presentation. These don’t happen by accident. They are intentional steps. Many […]
Alternative Markets to Sell Your Art
Want to stand out and sell more art? Sometimes the best strategy is to stop competing where every other artist is selling.
Why Many Small Creative Businesses Fail
Why do artists fail in business? There are several common causes that can be overcome by adopting an entreprenerial mindset.
Sell Art in Your Local Community
There are a lot of compelling reasons to consider your local community as a potential market for your artwork.
The Psychology of Buying Art
Why does some art seem to practically sell itself, while others struggle to find a buyer? Sales often hinge on predictable human behavior.
