Courses

 Art Business Learning 

Powerful Strategies for Building Your Creative Business

Each course is self-paced and designed specifically for working artists and makers

 

Course on how to Drive Massive Traffic to Your Art Website

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Artists and makers who want to market and sell their work need serious website traffic to build an audience. Some of the biggest hurdles are standing out in a crowded marketplace, pulling in site visitors and getting eyes on your work. Traffic comes from different sources: Search, Social, Repeat, Referral and Local. This Master Course is a comprehensive learning experience, encompassing five “Express Seminar” trainings released over a 5-month period beginning in October, 2021. Register now for $250.

This Master Course includes:

  • Powerful Strategies to Generate Social Traffic
  • Why You Need Local Traffic and How to Get It
  • Secrets of Search Engine Traffic
  • Generate Repeat Traffic and Increase Sales
  • How to Get Referral Traffic & New Customers
Course on Strategies to Generate Social Traffic to Your Art Website

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More than a how-to class, this training gets to the heart of driving authentic social engagement to build an audience for your art business. Delivered in video format with 3.5 hours of instruction, it includes:

  • Getting a “Hell Yeah” response
  • Creating audience experiences
  • Choosing social channels
  • Organic and ads (killer combo)
  • What to post (and not)
  • Additional resources

Available to purchase as a standalone course for $50. It is also the initial module in our comprehensive Master Course: Drive Massive Traffic to Your Art Website.

 

Pricing Strategies for Artists Online Course

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Is pricing one of your biggest challenges?

Do you know what your art is worth, and are you selling it at the correct prices? How can you position your work in the market to be saleable and profitable, too? This online course takes a deep look at the realities of costs, margins, and markups, with specific strategies to maximize your prices while attracting collectors who appreciate and understand the value of your art. This course retails for $97.

Topics include:

  • The formula for calculating expenses and arriving at a base price.
  • Why this formula is essential for fine artists and makers – no matter your market or how you are selling.
  • How to control costs and become more efficient, increasing your margins.
  • Adding perceived value to your work to increase your prices.
  • The truth about markups – for selling wholesale, selling retail and consigning.
  • How to price your fine art, and when to increase your prices.
  • Strategies for working with art galleries.
  • Discounting strategies and pitfalls.
  • The importance of pricing consistency.
  • How to scale your product offerings to gain repeat sales and increase profits.

 

Sell More Art with a Dynamic Portfolio

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Are you ready to take your art career to the next level?

Every artist must present their work professionally in order to be taken seriously, sell their work and reach their goals. In a highly competitive marketplace, artists need skills and resources to make big impact with portfolio submissions as well as marketing. This course retails for $147.00.
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Topics include:
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  • Developing and self-curating your portfolio
  • Taking photographs of your artwork
  • Managing, editing and protecting your images
  • Supporting materials and how to write them
  • Creating an artist media kit
  • Getting juried in
  • Creating a photo email signature
  • Image checklist for your marketing toolbox
  • Resource directory of online tools, and much more!

 

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Learn practical strategies in this comprehensive course on Marketing Strategies.

You will receive written content, checklists, five videos, case studies, self-evaluations and a huge Helpful Resource section with clickable links to tools and tutorials to make your marketing even more effective! This course retails for $147.00.

Topics include:

  • Getting Ready to Market Your Work
  • Creating an Outstanding Presentation
  • Developing Your Artist Story, Concept & Brand
  • Understanding Your Target Audience
  • Developing Niche Markets
  • Strategies for Motivating Buyers
  • Using Traditional and New Marketing Methods – Online and Off
  • Getting Press
  • Networking and Strategic Alliances
  • Creating an Effective Art Website
  • Social Media Marketing
  • Email Marketing Strategies
  • Setting and Reaching Your Goals
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