By Carolyn Edlund BrushDance President Christine Witt details how she finds and selects the talented artists who design for them. Visit their website to learn more. AS: Christine, how do you go about finding artists you may … [Read more]
The Wow Factor/Art in a Corporate Environment
By Carolyn Edlund If you had an insider’s tour of the offices of power brokers, government officials and influential businesspeople in our nation’s capitol, what would you see? Judith HeartSong, the Art Director for … [Read more]
What You Didn’t Know About Starting a Greeting Card Line (Part 3)
By Carolyn Edlund More insider perspective on starting a greeting card line, this time on Marketing and Sales. How should you price your cards? This depends on your costs, and the profit you desire. The average card on the … [Read more]
What You Didn’t Know About Starting a Greeting Card Line (Part 2)
By Carolyn Edlund Part 1 of this series gave some basics for artists who want to start a greeting card line. Part 2 continues with more information about your line, and Part 3 will concern sales and marketing. How big of a … [Read more]
What You Didn’t Know About Starting a Greeting Card Line (Part 1)
By Carolyn Edlund Many artists think that having their images on cards would be a great way to sell their art – and they’re right! What they don’t know are basic essentials of starting a greeting card line that will make or break them in the … [Read more]