Smart Marketing Strategy: Serve Up Your Art

In Situ photo of artwork by Paula Ogier

by Carolyn Edlund How artists can use consultative selling skills and digital images to suggest purchases to collectors.     You’ve seen them: food packages with a photograph on the front and the words “suggested serving” on … [Read more]

Featured Artist Ben Hilario-Caguiat

Psyconic

Sculptor and mixed media artist Ben Hilario-Caguiat uses texture, color and shape to create visual playgrounds. To see more of his artwork, please visit his website.     Anime (Japanese film and television animation) inspires me … [Read more]

Featured Artist Barbara Harmer

Purple Mountains Majesty

The art of Chigiri-e, tearing or cutting handmade paper to make art, is beautifully illustrated by the works of Barbara Harmer. Visit her website to see more of her gorgeous art.  .     I studied “Chigiri-e,” (Chee-gee-ree-ay, … [Read more]

3 Art Marketing Goals that Help Sell Your Work

Making a Sale

by Carolyn Edlund Do you currently have a marketing plan? Is it working for you?     Why are you marketing your art? Your answer might be “To make sales of my work.” And that is definitely a goal that can spur you into marketing … [Read more]

Featured Artist Louise Little

Painted Desert

Artist Louise Little creates stunningly exquisite jewelry that evokes the beauty of the American Southwest where she lives. To see more of her wearable art, please visit her website.     As a Glass bead artist I draw inspiration … [Read more]

My Disastrous First Art Show

Art & Craft Fair

by Carolyn Edlund Many artists had humble beginnings when they just started out. I can now look back humorously at my own first attempt to sell my work at a show.     Back in the early 1980’s, I applied and was accepted to my … [Read more]

Featured Artist Elaine Hunter

Day and Night 2

Using light, shadow and reflections in her photography, Elaine Hunter creates stunningly dramatic landscapes. Visit her website to see more of her portfolio.     I was born in the UK, but have lived my adult life in Canada. I am … [Read more]

Artists … Exit Your Comfort Zone

Exit Your Comfort Zone

by guest blogger Kelly Heck Four Marketing Techniques YOU Can Use to Boost Your Web Presence     1. Your work is pretty… now what? You have an amazing portfolio to share with the world. You set up a website with your artistry, … [Read more]

Featured Artist Carla Raadsveld

"All Together Now" mixed media, 32" x 47"

Enjoy the delightfully humorous portfolio of artist Carla Raadsveld. Visit her website to see more of her work.     My name is Carla Raadsveld, and I was born in Rotterdam, although I am currently living in Ireland. I was … [Read more]

You’re Probably Doing It Wrong

Taking a professional image of your artwork

by guest blogger Andy Derrick Four reasons why your digital portfolio isn't helping you the way it should.     Engaging effectively in the digital world is now more essential than ever to be a successful artist— and after … [Read more]

Featured Artist Goran Petmil

Fear

Serbian-born artist Goran Petmil works with many types of media, from collage to found objects, creating two-dimensional artwork as well as large installations. To see more of his work, please visit his website.     My name is … [Read more]

Featured Artist Lawrence Terry

Using fire as a catalyst for his art, Lawrence Terry shares his fascinating portfolio and talks about the process and the result. Visit his website for more.     Having grown up in a military family, uprooting was a way of life … [Read more]

Playing Up

by Carolyn Edlund Years ago, my friend and tennis instructor Rick offered some sage advice. He said, “If you want to improve your game, make sure the person on the other side of the net is better than you. Play up.”     “Playing … [Read more]

Featured Artist Helen Turner

Anini

With their bright, bold and sunlit colors, Hawaii-based artist Helen Turner shares her love of that tropical paradise through her stunning pastel paintings. To see more of her artwork, please visit her website.  .   I live on the … [Read more]