20 Smart Ways to Drive Traffic to Your Art Website

by Carolyn Edlund

Artists, want to increase visitors to your site and gain visibility?  Use these strategies to attract traffic, increase your reach, understand your audience and analyze your statistics.

 


1. Promote other artists. The art community works best when we support each other. Give praise (and links) to those who deserve it. And respond to others linking to you!

2. Link to your Twitter profile and your Facebook fan page on your site. Make sure you have an RSS feed which people can subscribe to so they know when you post and add to your blog. You can also send your RSS feed to your FB fan page to create updates.

3. Prominently feature your website address on your business card.

4. Add a “Like” button to your website. When readers click this, it sends a link back to their Facebook feed page, letting their friends know about your site. Find out how to do it here.

5. Open a Google Analytics account and put this system on your site (instructions are easy). You will be able to track your visitors and find out which referring sites they are coming from, what keywords they use and where they are located. Find out who your audience is, and play to your strengths.

6. Open a Feedburner account and start an email mailing list. Each time you add a post, they will be notified. Track your stats and your readers.

7. Connect with social bookmarking sites such as Digg, StumbleUpon and Reddit.

8. Offer a tutorial, special event such as a giveaway, contest, poll or guest blogger. Promote them on your Facebook page, and Twitter.

9. Send out tweets about your site, but not too many. Tweet about others 3-4 times more than promoting your site. When you do, use hashtags – #art, #photography, etc., whatever applies. This spreads the word farther.

10. Want to spread your tweets? Simple. Send out a tweet and mention “Please retweet”.

11. Write about events. Have an upcoming gallery opening? Mention, and link to the event. Keywords about those events will bring up your site in a search.

12. Write an article about your expertise – you can submit it to EzineArticles, GoArticles, ArticleDashboard, Squidoo, and others

13. Join groups which promote blogs such as BlogCatalog, Blogged. They have communities which discuss and promote each other’s blog sites.

14. Join and become active in artists’ communities online and  gallery sites, such as Wet Canvas.

15. How-to articles are great. Check out Lori McNee’s Fine Art Tips website for great examples.

16. LinkedIn discussion groups are a terrific source of traffic. Join in the discussion and use links to your website in them. You can join as many as 50 groups.  You can also answer questions in their Answers section, and link to your site there.

17. Start an email newsletter to your visitors and your customers. Once a month is fine, do it consistently and not too often. AWeber and Constant Contact are good companies that can help you maximize your email marketing.

18. Join Facebook groups and post your links on those pages. Create a fan page for your work or an art topic you are passionate about, and invite your friends. Join other groups, make friends there and get them to recommend your page to their friends. Do the same for them.

19. Visit Craigslist in your area under “Communities”, look for the “artists” community, where you may find opportunities to network and spread the word.

20. Write a guest blog for other art websites. If you can write well, take advantage of the publicity.

What are some other ways you have found useful to drive more traffic to your art website?

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Comments

  1. We recently launched a beautiful new website, done work on seo words, but looking to find ways to have people to visit and repeatedly to our site. This article is timely for us and I look forward to following up with these tips! Thanks

    • Thanks Shawn – glad this was helpful. Your site looks wonderful by the way, I recommend my readers visit you! BTW, you’ve just started driving traffic, haven’t you? 😉

  2. If an artist wants more artists to visit their website these are probably good tips.

    But does an artist want more artists to come to their website?
    (I would rather have one buyer of art visit my web site than 100 or a 1,000 artists.)

    An artist wants art buyers or gallery/venue owners or art directors to come to their web sites. Any really good tips on how to do that?

  3. Great point, F. Frank! You definitely want to attract visitors who are potential buyers. Let’s say, for example that you would like to attract retail store buyers near coastal resorts, in aquariums, and parents who might be decorating their child’s room with fun fish art. What websites, forums and business groups would your prospective customers frequent? Direct your activities towards your audience to drive traffic from that sector.
    Here’s an example. I posted a query on HARO (helpareporter.com) the other day, looking for experts to interview about concerns artists have about being stuck creatively. I’ve gotten lots of responses, as those experts would like to get exposure to the art community. If you subscribe to HARO, you would find that they sometimes have queries regarding parents, decorating, or other topics that you might want to respond to, thereby getting an interview about your work and exposure to your prospective audience.
    A lot of this is just marketing related – and every artist out there is different. There is no one answer. Get to know who your buyers are, and focus your efforts on reaching them. Networking with other artists can be good as well. Referrals and news about opportunities are often shared by your fellow artists.

  4. Great article, thanks for the information. Excuse me while I shamelessly self-promote. Check out my art at https://bluethumb.com.au/daniel-perry

  5. Thanks for sharing! I recently started my first blog artwellprinted.com and I really needed a traffic article especially to art related sites. I’ll be posting some interesting articles about art and architecture.

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