Is Social Media Becoming Less Effective? Here’s Your Solution

Algorithms used by Facebook and Instagram (which is owned by Facebook) are diminishing the number of people who will see your posts, unless you pay to boost them, or to advertise.

3 Myths You Have Been Told About Branding As An Artist

Branding is your relatable essence and experience to connect with your customers.

All About Art, Money & Success

You can’t be successful until you know exactly what you want and you have a clear picture in your mind of what success means to you.

Marketing Strategies for Photographers

by Carolyn Edlund Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography. She shares insights for improving your own business.     In her newest (and Fifth) edition of The Photographer’s Guide to Marketing and Self-Promotion, author Maria Piscopo provides clear and thorough direction for selling in different markets, and taking advantage […]

Smart Art Marketing: Build Your Network

I spoke with artists Annie Salness and Emily Hancock about connections – making them, reinforcing them, and building friendships with customers, peers and others.

How and Why to Use Detail Shots of Your Art

If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.

The Benefits of Automating Your Social Media Posts

There are many choices in automation software and apps that you can utilize to preschedule and post to multiple platforms at once.

How to Add Extra Links to Your Instagram Profile

I recently came across two websites that help make the most of that single Instagram profile link by providing a larger selection of links for readers to choose from when they click it.

Three Fun Apps to Help Your Art Marketing

These apps give you new ways to use your images, and they’re absolutely free!

Most of Your Art Marketing Will Fail. Keep Going.

by Carolyn Edlund Selling your art and growing a successful business is about maintaining the right mindset.     This month, I’m working on a number of different projects. Editing and launching a new art business course. Talking with art organizations about potential workshops. Implementing a new email campaign series for the nonprofit I run. Reaching out […]

Make Your Art More Collectible

Repeat business grows business, and that’s good news to an entrepreneur who has collectible work for sale.

6 Ways to Boost Your Online Art Sales

When a website is the means you have to communicate about your art, you must be sure to share enough information about yourself, your inspiration and your technique to make a connection with the viewer.

Photo Service Helps Build an Amazing Art Portfolio

ProductViz provides quality portfolio-caliber pictures of artwork. We show artists work in an interior setting.

How to Write a Compelling Artist Statement

Your statement should contain only that information you consider most important—to your art and to your goals. Stick to the basics.