Make Your Art Business Referral-Friendly

Close more art sales by cultivating referrals. Here’s how.

Plan Your Email Marketing Messages

Ready for an email marketing strategy? Here’s how and when to reach out to your audience.

How to Thank Your Collectors

Use these ideas to build relationships with your art collectors by sharing appreciation for their patronage.

Know Your Collector and Why They Buy

A working knowledge of your collector and their motivations will help you market your art more effectively.

Stand Out as an Artist in the Digital World

The online marketplace is competitive and crowded. Get your art website noticed by using a distinctive domain name.

How to Increase Traffic to Your Art Website

Online sales are a dominant force in the art market, and a huge opportunity for entrepreneurs. Driving traffic to your art website should be an essential part of your art business strategy.

How to Use Google Alerts in Your Art Business

Google Alerts is a free, easy-to-use tool can be an asset to your creative business.

How Artists Can Use QR Codes

QR codes can be used in many ways to promote your brand, share information and even provide immersive experiences.

A Partner to Creative Entrepreneurs

UK provider Wraptious helps artists develop gift products and enter lucrative new markets.

How to Leverage Artist Publicity

When major publicity comes your way, you need a plan to make the most of the opportunity.

Growing an Art Business with Print on Demand

Here’s how one artist expanded his business by offering merchandise through Print on Demand.

Who Buys Handmade Art and Craft?

There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.

What Artists Should Know About Print Advertising

Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.

Encourage Collecting and Increase Repeat Sales

Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.