by Carolyn Edlund Are people stopping in your booth, admiring your work, and walking away? A gap between interest and purchase happens in person, just as it does online. The difference is that in a live setting, you as the artist are part of the experience. And whether you realize it or not, […]
Stop Chasing Likes. Start Building Buyers.
Are you trying to market your art to people who will never buy from you? It’s one of the biggest reasons artists fail.
Stay Visible on Social Media
Artists may assume posting on social media means followers will see their work, but that’s no longer how these platforms operate.
How Artists Can Get Podcast Interviews
Artists are always looking for ways to get in front of new audiences. One channel that has grown dramatically in recent years is podcasting.
How Artists Can Choose Their Customers
Are you letting the market decide your fate? Or are you choosing the customers you truly want?
Why Art Buyers Say “Yes”
Watch the latest YouTube installment of our series on the Psychology of Buying Art, with tips for artists to understand their collectors.
3 Steps to a Better Artist Brand Story
Every successful artist has a story that goes beyond what’s hanging on the wall. It’s how to connect with potential collectors.
Build Your Professional Credibility as an Artist
Credibility doesn’t come from luck or hype. It comes from presenting yourself as a professional in every way possible.
An Art Studio That Stands Out
Step inside an artist’s creative space in Asheville, where atmosphere and presentation come together to invite visitors.
How to Speak About Your Artwork
Artists can develop meaningful connections with potential collectors through authentic conversations about their art.
Why You’re Marketing Your Art the Wrong Way (And How to Fix It)
Ready to take control of your art marketing? Most artists are stuck on methods that simply don’t work. Here’s a proven one that does.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
8 Ways to Grow Your Email Subscriber List
Build your subscriber list with these strategies to make email campaigns a viable part of your art marketing.
How to Revive a Dormant Email List
If you’ve neglected to send email campaigns on a regular basis, your list may have gone cold. Here’s how to reengage with subscribers.
