How to Increase Traffic to Your Art Website

Online sales are a dominant force in the art market, and a huge opportunity for entrepreneurs. Driving traffic to your art website should be an essential part of your art business strategy.

How to Use Google Alerts in Your Art Business

Google Alerts is a free, easy-to-use tool can be an asset to your creative business.

How Artists Can Use QR Codes

QR codes can be used in many ways to promote your brand, share information and even provide immersive experiences.

A Partner to Creative Entrepreneurs

UK provider Wraptious helps artists develop gift products and enter lucrative new markets.

How to Leverage Artist Publicity

When major publicity comes your way, you need a plan to make the most of the opportunity.

Growing an Art Business with Print on Demand

Here’s how one artist expanded his business by offering merchandise through Print on Demand.

Who Buys Handmade Art and Craft?

There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.

What Artists Should Know About Print Advertising

Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.

Encourage Collecting and Increase Repeat Sales

Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.

Create a 3D Online Exhibition of Your Art

3D virtual exhibitions are an exciting way of promoting individual artists, art events, galleries and cultural spaces to a worldwide audience.

The Power of Email Marketing

Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.

Featured Artist L. BaLoMbiNi

Mixed media artist L. BaLoMbiNi creates both abstract and narrative art in her New Mexico studio. Learn more by visiting her website.     I have always been an artist.     When I was seven, I painted goose egg shells tied with ribbon and took them door to door at Easter. I wanted to […]

Write Subject Lines that Get Your Emails Opened

Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.

Setting and Reaching Your Art Business Goals

What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.