As 2025 comes to a close, many artists look back with mixed emotions. If this year felt harder than it should have, you’re not imagining it.
Smart Ways to Drive Art Website Traffic
With a few smart strategies, you can dramatically increase website traffic and the number of people discovering your work.
What Makes an Artist Truly Recognizable?
by Carolyn Edlund What makes one artist recognizable to their audience, while another equally talented artist remains invisible? A professional brand is not built on trends or social media hype. It is a strong reputation developed through clarity, consistency, credibility, and excellent presentation. These don’t happen by accident. They are intentional steps. Many […]
Featured Artist Cliff Powell
Enter the fantastical world of artist Cliff Powell, whose paintings bring together imagination, symbolism, and hard-won self-rediscovery.
When People You Love Don’t Take Your Art Seriously
It’s one of the most frustrating realities for many artists. The people closest to you don’t really see your art as “real work.”
Artists Should Compete on Value, Not Price
Instead of discounting the prices on your artwork, build perceived value instead to draw customers and sustain your credibility.
Offer Art Collectors an Exceptional Buying Experience
One of the most powerful ways to grow your art business is to design outstanding customer experiences that make a lasting impression.
Focus on Your Art Market
Are you spreading your art business too thin? Using a strategic focus will deliver the best results. Here’s why.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
12 Ways to Use Your Artist CV
How can artists use their professional CV’s to gain business and increase career opportunities? Here’s a list of ways.
8 Ways to Grow Your Email Subscriber List
Build your subscriber list with these strategies to make email campaigns a viable part of your art marketing.
6 Things Artists Must Stop Doing—Now!
Are you guilty of any of these self-destructive activities? Stop right now. They won’t help your art business or your sales.
Know the “Why” Behind Your Art
It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values
The Trust Factor
Gaining trust is a basic factor when marketing and selling your work online. How can you build trust with your customers?
