Artists often know when their website isn’t producing the results they want. The harder question is why. Our study answers the question.
One Studio, Three Generations
Guest article by Mary Longe, author of Art Legacy Compass: Guidance for Managing, Downsizing and Transitioning and Artist’s Studio and Estate
What’s the Future of Your Art Business?
Are you worried about where the business of art is headed in the future? You’re not alone.
Marketing Art When You Hate Self-Promotion
You don’t have to become an influencer to become a successful artist. Reframe your thinking so you don’t consider marketing onerous.
What is Your Long-Term Art Business Plan?
Have you given any consideration to the vision you have for your art business? Where do you want to be a year from now?
6 Habits of Successful Artists
Why do some artists seem to steadily move forward while others remain stuck in the same place year after year?
Make Your Art Memorable
Why do some artists stay in a collector’s mind while others are quickly forgotten? Memorability creates opportunity.
The Power of Slow Selling
Sales take time. Artists who understand how to use that time wisely have an advantage when it comes to cultivating collectors.
Why Many Artists are Feeling Discouraged Now
I’ve spoken with a number of artists who are struggling emotionally. What they are feeling reflects a kind of heaviness that lasts.
What Your Art Portfolio Says About You
What does your art portfolio communicate before anyone learns anything about you as an artist?
Create Multiple Income Streams as an Artist
Are you relying on one way to make money from your art? If so, your business is more fragile than you may realize.
Market Your Art to the Right Audience
Are you trying to market your art to everyone? You may be working much harder than necessary, and seeing fewer results than you should.
Turn First-Time Art Buyers Into Repeat Collectors
Why do some artists struggle to make consistent sales, while others have collectors who buy again and again?
Turn Prospects into Art Collectors, Step-by-Step
by Carolyn Edlund Are people stopping in your booth, admiring your work, and walking away? A gap between interest and purchase happens in person, just as it does online. The difference is that in a live setting, you as the artist are part of the experience. And whether you realize it or not, […]
