How Digital Artists are Creating and Selling

The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.

The Power of Email Marketing

Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.

Evolution of an Expatriate Artist

Traveling and living internationally has dramatically influenced artist Rajul Shah’s aesthetic, technique and potential markets. She shares her story and what she has learned as an expat.

Muse vs. Market: How to Write Your Brand Story

Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.

How I Set and Reached My Art Sales Goals

What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.

What Artists Should Know about The Corporate Market

The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.

Selling Art? Know the Decision Maker

Increase your art sales by understanding your buyer and their motivations.

Price Your Art Like a Professional

Price your art to reflect it’s value in the marketplace and pay yourself a profit.

Success is Often Who You Know

How can developing a strong network of connections grow your art business?

The Future of Art Fairs and Festivals

The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?

Write Subject Lines that Get Your Emails Opened

Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.

Setting and Reaching Your Art Business Goals

What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.

Self-Curate Your Artist Portfolio

How to review and revise your artist portfolio to give a versatile and professional presentation.

How to Get Your Art Noticed

How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.