Growing an Art Business with Print on Demand

Here’s how one artist expanded his business by offering merchandise through Print on Demand.

Art Analytics and its Impact on the Industry

Why do data analytics matter in the world of art?

Create an FAQ Page on Your Art Website

If you’re not making sales through your art website, take a look at the user experience. Do visitors seeing your work understand your terms and policies and how to make a purchase?

Who Buys Handmade Art and Craft?

There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.

Introduction to Creative Placemaking

Creative Placemaking can have a big impact on communities and offers opportunities for artists.

What Artists Should Know About Print Advertising

Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.

Encourage Collecting and Increase Repeat Sales

Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.

How Digital Artists are Creating and Selling

The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.

The Power of Email Marketing

Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.

Evolution of an Expatriate Artist

Traveling and living internationally has dramatically influenced artist Rajul Shah’s aesthetic, technique and potential markets. She shares her story and what she has learned as an expat.

Muse vs. Market: How to Write Your Brand Story

Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.

How I Set and Reached My Art Sales Goals

What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.

What Artists Should Know about The Corporate Market

The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.

Selling Art? Know the Decision Maker

Increase your art sales by understanding your buyer and their motivations.