Every invitation, project and offer you receive in your art business can pull you toward your long-term goals, or away from them.
How Artists Can Choose Their Customers
Are you letting the market decide your fate? Or are you choosing the customers you truly want?
What Makes an Artist Truly Recognizable?
by Carolyn Edlund What makes one artist recognizable to their audience, while another equally talented artist remains invisible? A professional brand is not built on trends or social media hype. It is a strong reputation developed through clarity, consistency, credibility, and excellent presentation. These don’t happen by accident. They are intentional steps. Many […]
Why Art Buyers Say “Yes”
Watch the latest YouTube installment of our series on the Psychology of Buying Art, with tips for artists to understand their collectors.
Alternative Markets to Sell Your Art
Want to stand out and sell more art? Sometimes the best strategy is to stop competing where every other artist is selling.
Reframe Your Thinking About Pricing Art
Mindset plays a role in how you price and position your products, the marketplace you choose, and your confidence level.
3 Steps to a Better Artist Brand Story
Every successful artist has a story that goes beyond what’s hanging on the wall. It’s how to connect with potential collectors.
Build Your Professional Credibility as an Artist
Credibility doesn’t come from luck or hype. It comes from presenting yourself as a professional in every way possible.
An Art Studio That Stands Out
Step inside an artist’s creative space in Asheville, where atmosphere and presentation come together to invite visitors.
Why Many Small Creative Businesses Fail
Why do artists fail in business? There are several common causes that can be overcome by adopting an entreprenerial mindset.
Sell Art in Your Local Community
There are a lot of compelling reasons to consider your local community as a potential market for your artwork.
The Psychology of Buying Art
Why does some art seem to practically sell itself, while others struggle to find a buyer? Sales often hinge on predictable human behavior.
Artists Should Compete on Value, Not Price
Instead of discounting the prices on your artwork, build perceived value instead to draw customers and sustain your credibility.
Art Scammers are Getting Smarter
Art scammers have recently leveled up in sophistication to a point where it’s hard for artists to know what’s real.
