by Carolyn Edlund
It’s easy to order blank cards with your artwork on the front from a printer or a print-on-demand website, or even make them yourself. Many artists do this with the intention of selling them to the public at art shows or online.
But they have many other uses as well:
- Use your blank cards in place of or in conjunction with postcards as direct mail pieces, and make them a regular part of your marketing campaign. Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months. Write your own note inside the card, or enclose one in a larger envelope so that the recipient can send it themselves.
- Use your cards as invitations. Got an open studio event coming up? Send invitations featuring your art to attract guests, making sure that you handwrite the address on the envelope, rather than using labels. Colored envelopes will help grab attention.
- Include one or more cards in your press kit. A blank notecard with your art is an easy and portable way to show your work, which can be a great addition to the other information you offer to attract press attention.
- Completing a commission? Why not have a dozen or so cards printed with the commissioned artwork on the front. Give them as a gift to your client, who can send them to friends and family showing the art they just acquired. What a great way to publicize your work, and get potential referrals!
- Use your art cards to send a birthday greeting or thank you to your customer base, while also reminding them of your work.
- Got a hot prospect? Send a whole boxed set of mixed cards showing a selection of your portfolio, inside of a larger box. It’s sure to get opened, and makes a much bigger impression than just one piece.
- When you attend a retail art show, hand out notecards with your work to interested prospects instead of a business card – or use them as follow ups to the list you collected in the guest book in your booth.
If you have 5″ x 7″ cards printed, they will fit perfectly into pre-made 8″ x 10″ mats, which can also be gifted or sold. Don’t forget to include your name, information about the image, a statement about your work, and your website address on the back of each card.
Art credit: See more of Allan Gorman’s art here.