New Online Opportunity for Greeting Card Designers

Blow allows shoppers to write any message inside the birthday card in their own handwriting and then have us drop that real, signed card into the US Mail a few minutes later.

Featured Artist Marta Lett

My artwork is often inspired by ideas that emerge through teaching others calligraphy and Celtic art, by entering pieces for themed exhibitions and by collaborations with artists working in different media.

How One Artist Built a Successful Greeting Card Line

A core strategy for selling card lines is to recruit and work with territory reps, who can explode sales and take the collection into new markets the artist has never before considered.

How an Artist Created a Full-Time Business

I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.

Will Your Great Idea Translate into a Great Business?

When you come up with a concept for a collection that you think might sell, test drive it against reality.

Featured Artist Daniel Mackie

They are watercolour paintings, but a lot of people are surprised that they are because of my unconventional use of the medium.

Smart Ideas for Greeting Card Entrepreneurs

When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.

7 Ways to Promote Your Art with Notecards

Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months.

Featured Artist Anne Klar

Be it laundry hanging on a clothesline blowing in the wind, puffy quilts, an old barn, a field of flowers, colourful umbrellas, mother and child, a snowy night – all are made of clay. It is a medium that has proven ever forgiving. It allows me to take it wherever my imagination leads me.

Evolution of a Greeting Card Line

From first concept through end sale, here is how one entrepreneur created a line of greeting cards.

Greetings Site Offers Free Publicity

It’s very important to stay grounded and develop a canny understanding of what really sells to consumers – something that your customers, the retailers, have to always bear in mind.

Entrepreneur Taps into Contemporary Christian Market

A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.

Top 10 Articles on Artsy Shark for 2011

The Top 10 most-read articles on Artsy Shark for 2011. Covers pricing, websites, corporate art, greeting card lines, book illustration marketing and increasing sales for your art business.

Interview with Greeting Card Designer Kate Harper

The good news, from my observation, is that the Handmade and alternative card business is doing OK and I’ve had a rep confirm this recently.