Blow allows shoppers to write any message inside the birthday card in their own handwriting and then have us drop that real, signed card into the US Mail a few minutes later.
My artwork is often inspired by ideas that emerge through teaching others calligraphy and Celtic art, by entering pieces for themed exhibitions and by collaborations with artists working in different media.
A core strategy for selling card lines is to recruit and work with territory reps, who can explode sales and take the collection into new markets the artist has never before considered.
I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.
When you come up with a concept for a collection that you think might sell, test drive it against reality.
They are watercolour paintings, but a lot of people are surprised that they are because of my unconventional use of the medium.
When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.
Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months.
Be it laundry hanging on a clothesline blowing in the wind, puffy quilts, an old barn, a field of flowers, colourful umbrellas, mother and child, a snowy night – all are made of clay. It is a medium that has proven ever forgiving. It allows me to take it wherever my imagination leads me.
From first concept through end sale, here is how one entrepreneur created a line of greeting cards.
It’s very important to stay grounded and develop a canny understanding of what really sells to consumers – something that your customers, the retailers, have to always bear in mind.
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
The Top 10 most-read articles on Artsy Shark for 2011. Covers pricing, websites, corporate art, greeting card lines, book illustration marketing and increasing sales for your art business.