by guest blogger Rob Green
As an artist, the creative process is only half the battle. If you’re looking to sell your artwork, then getting in front of potential collectors is just as important as creating the piece itself.
There are dozens of theoretical ways to get your artwork in front of collectors, but I’m going to give you 4 tips you can use right now to start exposing your artwork to a wider audience of art collectors online.
1. Facebook Groups: Facebook groups are a great way for artists to join and connect with potential collectors for free. I just did a search on Facebook for “Art Collector” then clicked on “advanced search” to filter results for “groups” only, and several art collector groups appeared with tens of thousands of members. Most of these groups will require you to apply to join, and will have anti-spam rules, so pay attention there. Posting some of your work here and there is generally acceptable. The best part? Every member will receive a notification (provided their settings haven’t been changed.)
2. Reddit: Reddit is one of the world’s most visited websites with over 1 billion visitors every month. Reddit is broken down into special interest groups called “Subreddits” and this is where you’ll want to be. Here’s one example. If your work makes it to the front page of this site, not only are you getting your work seen by thousands (or hundreds of thousands) of people – you’ll very likely pick up some collectors too. Reddit is community-based, and is very much opposed to spam. So if you want to post, you’ll have to comment and contribute to the groups. Generally being more involved with interest groups can only serve to help you in reaching new audiences. Careful though, it can be a time sink!
3. Online art gallery submission: Why not let other people advertise for you? There are plenty of reputable online art galleries (some that don’t require exclusive representation) whose websites are trafficked by tens of thousands of collectors every month. Submit your work to these galleries and have the opportunity to connect with collectors that you never otherwise would have been exposed to. Take a look at this extensive list of websites.
4. Submit Your Work to Art Blogs for Features: Sometimes collectors don’t know what they’re looking for. They just know that they’re in the market for something special. Curated art blogs are often visited by collectors looking to be inspired. Definitely submit your work to these blogs for a feature. Blogs like The Jealous Curator, SuperSonic, or BOOOOOOM! Are some great ones but there are dozens worth checking out! ArtsyShark is having their Call for Artists in just a few weeks, too.
Rob Green is the founder of Crafty88. If you’re looking for a restock on art supplies, Crafty88 is the place to go for quality art materials from brands that you know and trust.