What Artists Should Know about The Corporate Market

The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.

Selling Art? Know the Decision Maker

Increase your art sales by understanding your buyer and their motivations.

Price Your Art Like a Professional

Price your art to reflect it’s value in the marketplace and pay yourself a profit.

Success is Often Who You Know

How can developing a strong network of connections grow your art business?

The Future of Art Fairs and Festivals

The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?

Write Subject Lines that Get Your Emails Opened

Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.

Setting and Reaching Your Art Business Goals

What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.

Self-Curate Your Artist Portfolio

How to review and revise your artist portfolio to give a versatile and professional presentation.

How to Get Your Art Noticed

How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.

Running a Live Art Event During the Pandemic

Artists are selling their work at in-person events again despite the pandemic. Two event organizers share how they were able to make this happen while keeping safety in mind.

How Artists Can Plan a Virtual Display

Technology and current events are pushing the art world to go digital. How can artists plan and implement an online exhibition?

Avoid These 4 Pitfalls that Lose Art Sales

As an artist, you’re looking to make more sales. Avoid these four communication mistakes that can cause you to lose them instead.

Sell Your Art as an Expert

Consultative selling is a sales method that takes into account the individual needs of the customer, and offers solutions and guidance based on those needs.

Create Urgency to Close More Art Sales

Shoppers will be more motivated when they feel there is a compelling reason to buy your art or handmade work now.