Creative Placemaking and Opportunities for Artists

Often, public art requires a team of creative professionals, stakeholders, and contractors working under the direction of one artist, often referred to as the “art director”.

Most of Your Art Marketing Will Fail. Keep Going.

by Carolyn Edlund Selling your art and growing a successful business is about maintaining the right mindset.     This month, I’m working on a number of different projects. Editing and launching a new art business course. Talking with art organizations about potential workshops. Implementing a new email campaign series for the nonprofit I run. Reaching out […]

How I Built an International Art Education Business

For the past seven years, we have had three instructors teaching for us online, as well as two teaching our course live, four translators, and thirteen other instructors in training, all preparing to teach online and in the real world.

Make Your Art Show Booth into a Gallery

A recent visit to the Boca Grande Invitational Art Festival shows how different artists find solutions to overcome the elements and give a welcoming presentation.

Increase Your Profit Margin: Raise Your Prices

There are ways to add perceived value to your work, many of which you can easily implement. This provides you additional reasons to charge more for your art.

Increase Your Profit Margin: Lower Your Costs

If you want to build a sustainable small business, it’s essential to keep track of income and costs to have a clear view of what you are earning, and to understand your profit margin.

Make Your Art More Collectible

Repeat business grows business, and that’s good news to an entrepreneur who has collectible work for sale.

2017 Hiscox Report Reveals New Online Art Sales Trends

Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.

10 Ways to Share Your Artist Story

Telling your artist story is an effective method of making that important connection to your audience.

6 Ways to Boost Your Online Art Sales

When a website is the means you have to communicate about your art, you must be sure to share enough information about yourself, your inspiration and your technique to make a connection with the viewer.

One Word that Can Transform Your Art Business

One of the weaknesses I see quite frequently, especially with beginning artists but also sometimes with very experienced ones, is a lack of focus in their portfolios.

Design a Fabulous Art Studio on a Shoestring

Many of my studio furnishings were found in used building supply and consignment stores, and I was creative with the use of inexpensive hardware and bartering.

Is Your Art Right for the Corporate Market?

by Carolyn Edlund Considering selling your work to corporate clients? Here’s what you need to know.     The corporate art market offers opportunities for artists to sell their work for display in environments such as office buildings, hospitals, hotels, restaurants, municipal agencies, colleges and universities, senior living facilities, and many other settings. Buyers and decision […]

Balancing Art and Business

How do self-employed artists balance studio and administrative time without losing their minds?