Branding is your relatable essence and experience to connect with your customers.
Is Your Art Portfolio Updated and Ready to Sell?
Gallery managers and wholesale buyers are always looking for fresh product to present to their own regular customers, who eagerly look forward to seeing new merchandise.
Hoping To Eclipse Past Crowdfunding Failures With Hatchfund
Guest blogger Terri Lloyd shares an honest look at the difficulties with crowdfunding and potential solutions. I’m in the middle of a crowdfunding campaign as I type this. You’ve probably read all sorts of stuff about the dos and don’ts of crowdfunding. I certainly have. And to be honest, I wasn’t going to […]
Advice for Artists from an Interior Designer
I have purchased art at street shows from young artists just starting out who exhibited great talent to established artists who were in corporate collections.
What Artists Can Learn from Advice for Authors
It’s popularity testifies to the soundness of his advice, and how much it resonates with other writers who are looking to make book sales.
Selling Art: Out of the Box and On the Road
I wanted a lifestyle business where I had the freedom and mobility to get out and be in the world, not stuck in a production studio and working myself to the bone with a grueling show schedule.
8 Ways to Be More Efficient
Efficiency is one of the key elements to moving your business forward, especially if you have limited time.
All About Art, Money & Success
You can’t be successful until you know exactly what you want and you have a clear picture in your mind of what success means to you.
Marketing Strategies for Photographers
by Carolyn Edlund Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography. She shares insights for improving your own business. In her newest (and Fifth) edition of The Photographer’s Guide to Marketing and Self-Promotion, author Maria Piscopo provides clear and thorough direction for selling in different markets, and taking advantage […]
Smart Art Marketing: Build Your Network
I spoke with artists Annie Salness and Emily Hancock about connections – making them, reinforcing them, and building friendships with customers, peers and others.
How and Why to Use Photos of Art in Progress
In progress photos are more casual than portfolio or jury shots, and thus they are perfectly suited for social media, where conversations may revolve about a piece that you are busy creating.
How and Why to Use Detail Shots of Your Art
If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.
Creative Placemaking and Opportunities for Artists
Often, public art requires a team of creative professionals, stakeholders, and contractors working under the direction of one artist, often referred to as the “art director”.
Most of Your Art Marketing Will Fail. Keep Going.
by Carolyn Edlund Selling your art and growing a successful business is about maintaining the right mindset. This month, I’m working on a number of different projects. Editing and launching a new art business course. Talking with art organizations about potential workshops. Implementing a new email campaign series for the nonprofit I run. Reaching out […]
