Advice for Artists: Secure Opportunities and Promote Your Events

We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.

Cultivate Collectors Emotionally

Create marketing messages that connect emotionally with your potential customers.

Selling Art B2B

Selling to a business client? Understanding your target customer’s needs will help you close the sale.

Connect with Your Art Collectors

by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales.     Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]

How Artists Use Video for Marketing

Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.

Your Art Display: Presentation Matters

Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.

9 Golden Rules for Selling Art

Set your art business up for success with practical strategies that make selling a pleasure.

Start a Successful Artist Blog (or Podcast)

by Carolyn Edlund Many artist entrepreneurs are looking to gain attention and interact with a target audience. Content creation is a great way to start that engagement.     There is a steady increase in the number of artists selling online. Consequently there is also a huge amount of “noise” happening in an already crowded […]

Plan for Success by Mapping Your Art Business

Here’s a method of “big picture” planning to guide you in building your art business.

Your Artist Statement: Why You Need One and Where You Can Use it

An artist statement is a concise written summary of your work that sets the tone for your brand story and marketing messages. Ultimately, the point of an artist statement is make others more interested in your work.

Earn More on Every Art Sale

Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.

Make Your Art Business Referral-Friendly

Close more art sales by cultivating referrals. Here’s how.

What are You Selling?

Making additions and changes to your product offering can maximize your earning potential.

Plan Your Email Marketing Messages

Ready for an email marketing strategy? Here’s how and when to reach out to your audience.