by Carolyn Edlund
Ready to take control of your art marketing? Most artists are stuck on methods that simply don’t work. Here’s a proven one that does.
We just published a comprehensive video titled Triple Your Art Sales with Email Marketing. It breaks down exactly how successful artists can use email marketing to build sustainable, profitable businesses—without being salesy or spammy.
Why It Matters
If you’re still relying on Instagram to sell your art, we need to talk.
While you’re posting daily, fighting the algorithm, and watching your reach plummet, there’s a marketing channel sitting right under your nose that delivers 36 times the return on investment of social media marketing.
That’s not a typo. According to Forbes Business Advisor, every dollar spent on email marketing averages an return on investment of $36.
The Uncomfortable Truth About Social Media
Here’s a question that might make your stomach drop: What would happen to your art business if Instagram disappeared tomorrow?
If that thought terrifies you, you’re not alone. Most artists have built their entire marketing strategy on platforms they don’t control, with rules that change overnight and algorithms that decide whether anyone sees your work.
But there’s a better way.
The Power Hidden in Your Inbox
While you’re competing with memes and cat videos for attention on social platforms, 88% of people check their email every single day. That’s more than any social media platform. More than TikTok. More than Instagram.
When someone opens your email, they’re not scrolling through a cluttered feed. They’re having a one-on-one conversation with you—someone they chose to hear from.
The difference in results? Artists using email marketing are three times more likely to make a sale than those relying solely on social media.
From Followers to Collectors
The real magic happens when you stop chasing vanity metrics and start building genuine relationships. You don’t need thousands of followers to build a thriving art business—you need people who actually care about your work.
Even a small, engaged email list of people who love your art is infinitely more valuable than thousands of passive social media followers who scroll past your posts without a second thought.
The System That Works While You Sleep
The best part? Once you set up the right email marketing system, it works automatically. New subscribers get introduced to your story. Past collectors stay connected to your latest work. Potential buyers receive perfectly timed messages that turn browsing into buying.
No more posting content into the void, hoping the algorithm shows mercy.
Find our new video posted on YouTube right here, and start creating your own email marketing strategies to promote your art business and sell more of your work.
Your future collectors are waiting in their inboxes. Isn’t it time you met them there?
Speak Your Mind