Want a more effective website that provides a better experience for your visitors? Read on …
1. Set a clear goal. What do you want to accomplish with your art website? Sell your work? Send collectors to your galleries? Promote your workshops? With a single focus in mind, structure your website so that you can direct readers by using a call to action.
2. Build your list. Use your website to invite readers to sign up for your newsletter or subscribe to your artist blog. As you gather names of interested readers, you can reach out to them on a regular basis. Repeated contact helps your subscribers to become more acquainted with your artwork and remember you.
3. Be easy to reach. Your contact information should be readily available so that potential customers can get in touch. Put your phone number and email address on every page of your site. This information can be easily placed in the header or footer of your website as well as on a contact form.
4. Use professional photography. Your artwork deserves the best possible presentation, and making sure your images are top notch is a good investment. On your site, low-res images will load faster on the page. Use this photo resizer to make it easy.
5. Choose your images carefully. Evaluate your body of work and identify those pieces that don’t measure up, or don’t belong in the group, and remove them from your website. You don’t have to show every piece of art you ever made. Focus on showing your best work in a cohesive, signature style.
6. Create an experience for the reader. “In situ” and detail photos are great ways to help your prospective customer experience your work and imagine owning it. When they see your art in an environment, or view it close-up, they gain confidence in making a purchase.
7. Clarify your terms. How do you ship your work? What are your payment policies? Share all the information that readers need to know to become a collector of your work. The more information you give them, the higher their comfort level with making a transaction.
8. Write a blog. Fresh content added to your website increases your ranking and adds another dimension to your presentation. However, you must be committed to keeping it current or risk looking like you have abandoned your site.
9. Make it mobile friendly. These days, a huge percentage of the population is surfing the internet on their phones and mobile devices. If your website isn’t easily viewed on them, readers will move on. Check these tips to get your art website ready.
10. Go social. Use icons to take readers to your presence on social media platforms. When you gain a Facebook follower through you site, for instance, your posts will often be in their stream and this provides a way to stay in front of them with your content.
Need help with your own art website? Check out Artsy Shark’s Website Review Package for more information on getting an evaluation and customized recommendations for your own site.