By Carolyn Edlund
“I’m too shy and lack the confidence to promote my work. I think I need a business partner to help me.”
“Where can I sell my work? I’m not sure where my market is, or how to find it.”
“How can I convince customers that they should buy my art? And that they should buy from me?”
“I’ve got a lot of ideas but am not sure how to go about making them happen.”
“Where can I find funding to make my dream a reality?”
“How does my product line look? Is it saleable? Where am I going wrong?”
These are some of the concerns I hear expressed by artists and craftspeople when they request a consultation. The inspiration and drive to create art is a strong pull, and many of my clients want to make a living doing what they love.
Seminars, webinars, telesummits, and meetings are wonderful motivators. Speakers invite participants to look at new possibilities and concepts. They help inspire creative people to feel great about their businesses, embrace new ideas and become wildly successful.
But what happens when you get back to the studio? How do you translate all that energy and inspiration into reality for your particular business?
This is where “the rubber meets the road.” This is the point at which you plan, set goals and put systems into place to grow and expand. Do you feel confident making this translation? Or do you need personalized input from a mentor?
Mentors provide a huge variety of services to mentees. Conversations vary widely. Does a product line work? Is it big enough, cohesive enough, different enough from the competition? How to market in a way that makes sense and reaches the right potential market. From writing business plans to earning referrals, artists who are entrepreneurs need lots of information.
A mentor can be a friend who is experienced in the business, a member of your guild, a volunteer or a professional coach. Make sure you can work together and feel that the other party has your best interests at heart.
A good mentor will provide the following:
- A personalized approach that addresses your needs specifically.
- An unbiased opinion on your body of work, and a willingness to be honest about what they perceive as working and what needs more development.
- An evaluation of your strengths (you already know your weaknesses).
- An assessment of challenges you have to reach your goals.
- A plan to reach those goals, broken down into steps which are realistic considering your schedule and time needed to complete them.
- Your mentor should ask you to be accountable to them for completing goals you have set. When you run into problems, your mentor will act as a sounding board.
- A “reality check” if you become overwhelmed or feel you are getting off course.
- Encouragement, reinforcement, and ongoing planning to move forward with your business.
In a recent interview about their new book “Starting Your Career as an Artist”, authors Angie Wojak and Stacy Miller state, “Mentors are critical for success. No one does it on their own.” They consider the mentoring relationship, along with being part of a creative community of artists, and regular studio practice, as the basics of a successful art career.
Have you had a mentor? Who inspired you most as you pursued your business as an artist?