By Carolyn Edlund

In the spirit of Ben Stein’s How to Ruin Your Life, the following is a starter list on how not to succeed in your art career.  How many can you add?

  • Believe in the myth of the starving artist
  • Take all of your own portfolio shots (preferably out-of-focus with poor lighting)
  • Write a rambling, vague artist statement that no one can understand so that you appear to be intelligent and unfathomable
  • Wait until the last minute to send in applications
  • Don’t return phone calls
  • Ignore visitors at gallery shows – remain aloof and mysterious!
  • Leave your last blog entry of November, 2008 as your most recent contribution
  • Vastly underprice your work
  • Vastly overprice your work
  • Refuse to volunteer
  • Avoid business or networking events like the plague
  • Don’t take any continuing art or business education classes
  • Neglect to update your website with current work
  • Find excuses why your work won’t sell, and use them often
  • Apologize for your art – say that you are “not really” an artist
  • Who needs marketing?  You’re not a salesperson!
  • Blame others for misunderstanding your work
  • Maintain a messy and disorganized studio
  • Embrace rejection – convince yourself you are a failure
  • Ignore deadlines
  • Procrastinate
  • Give up