A Site for Emerging Artists
Posts tagged art students
Turning Artists into Businesspeople/Interview with MICA Dean David Gracyalny
Jan 10th
by Carolyn Edlund
Are you an artist with the desire to make a career in your field, but feel that you don’t have the business knowledge to be successfully self-employed? This is a common problem, which has been exacerbated by a general lack of business education at the undergraduate level in many art schools and university art programs.
I had the opportunity to speak with the Dean of Continuing Studies at Maryland Institute College of Art (MICA) , David Gracyalny, about this need, and a new graduate degree that the school is offering to educate and prepare artists for the challenging business world.
The past few decades have been a time of immense change in the way artists do business. Gracyalny speaks about “returning distribution of creative product to the creator,” or giving control of art business and sales to the artists themselves, a trend which started back in the 1970’s and 80’s and is rapidly becoming a new business model.
The Master of Professional Studies (MPS) degree at MICA is a 14-month program, alternating brief “residencies” (which are actually long weekends) where the students meet with faculty and each other, with intensive online courses lasting eight weeks. This degree is described as “small business administration for artists and designers.” Structured to be convenient for students in the work world, it can actually accommodate international attendance.
MICA is an art school with a superb reputation in the United States, and their MPS in the Business of Art and Design program is the first of its
kind in this country. Course selection includes Financial Management, Marketing (including social networking), Art Licensing, Human Resources, Contracts, Taxes, Intellectual Property, and Public Speaking, among other subjects. These are specifically tailored to relate to the creative community rather than general businesspeople.
Gracyalny cites a statistic from the U.S. Department of Commerce regarding the lifespan of small businesses: Sixty percent will fail within the first four years. Eighty-five percent of the surviving businesses are run by people with business training. This makes it essential for artists planning to become self-employed to learn the art of business.
Interested? The application deadline is rapidly approaching. Check out MICA’s website for more information.
Oh, and about those of us who are still disappointed that we didn’t get enough business know-how as undergrads? Thomas James of Escape from Illustration Island has written an “Open Letter to Art Students Everywhere”. I think he makes some excellent points.
Artsy Shark Poll – Ready for an Art Career?
Mar 24th
Please leave a comment. Do you feel you were prepared for a career in art? Did your education emphasize the business of art and how you could be successful? What could educators do better to help art students prepare?
(polls)
Assess Your Art Career /Interview with Ginny Ruder
Mar 6th
By Carolyn Edlund
Ginny Ruder is a career counselor in the New York metro area, who works with clients on balancing art, work and social life with a focus on being successful and happy. We spoke recently about some ideas she has for artists who are making career decisions.
AS: You suggest that taking assessment tests can be helpful. What do they reveal?
GR: One assessment type uses the RIASEC code developed by John Holland. Holland’s theory of congruence asks the test taker to look at their interests and strengths and understand how they fit into a work setting. It can help the artist find a “day job” that may be more rewarding than data entry. He gives a three letter code to thousands of job titles. This allows you to explore job options that may be more fulfilling and discover a job where you will be most successful.
I like to use Holland’s Self Directed Search with artists. It can be taken on the Internet, but I recommend you review it with a professional. Many artists have the A- Artistic/Creative trait. They often have the S- Social trait as well. These indicate creativity, the ability to come up with new ideas, and the trait to want to help others; making the world a better place to live. BUT the third letter of the code that Holland gives to artists is E-Enterprising. The E types are those who make connections in business, they make things happen! In giving this assessment to artists, that E component is often at the bottom of the chart. To understand that you can be creative, but you need to get out and sell your work is often a stumbling block for many artistic people. I encourage these people to find an agent or business partner who will help them get into the public eye.
The other letters of the code are R- Realistic, those people who like to work with their hands, and not be stuck in a desk job. I- Investigative, those who are into details, making things fit together, researching information. C- Conventional, those who make order out of chaos, they are organizers. Professional artists can be any combination, though the A is typically the first letter of their code. The Social component is important if you are working with clients directly, i.e. fashion, interior design, teaching. And the other letters may be more important depending on the medium you use, i.e. new media and graphic design may have that I trait.
For artists still in a college setting, the Self Directed Search, or Strong Interest Inventory may be available to you through your Career Counseling Center on campus.
AS: How can artists re-evaluate their professional life?
GR: Many artists find themselves working to make the bill payments, or working to create their art and then find that they are trapped. They also need to consider their social life; do they have one and how much time does it take up? When these three areas are balanced, they may be more productive and happier. If one area is taking more time than the others, life may not be as satisfying or productive. I suggest that every few months the artist sit down and look at where they are spending time. Set new goals of more time in the studio, or more time networking at art venues. Family time may need to be re-calibrated. Many times we put the aspect of life or business on a back burner, but it may need to be cranked up a notch.
Are you too busy at your “day job” and you are not making time to draw? Are you too busy in the sculpture studio and you don’t know if you’ll have enough money to pay the bills? Are you afraid that your work will be rejected from a show? Are you avoiding your partner, because they feel you are never home? If you find you are really stuck with these concerns, you may need to meet with a professional counselor to help you get un-stuck. There are free services in many communities.
AS: Once they come to a realization of their strengths, how do you suggest they go forward and find rewarding work?
GR: Focus on your strengths and have an idea of which areas you want to use. Talk to people and explore what jobs are out there. Idealist and NYFA are two great sites to visit. Networking is really important – make connections and stay in touch with those people who interest you most.
Attend events where you will meet other artists and patrons. Let people in your circle know you are looking for a specific type of work. Volunteer or work part time where you can develop skills that are marketable. For example if you want to teach art, help at an after-school program or craft store. Working as an artist in a not-for-profit setting may be rewarding. Working in an art-based environment may allow you time to hang a show, travel or take a class, if it doesn’t interfere with the business getting done.
Keep in mind that every company and organization needs new ideas! Come up with new ways of doing something outside the box, and don’t be afraid to pass them on to someone else. If your creativity is not being tapped at work, re-think the job you are in, and find an environment that will allow you to be creative.
In the NY metro area, artists seeking career advice, can visit Ginny’s website. The National Career Development Association lists professional career counselors around the US. Or contact local colleges, who typically have a Career Development/Counseling Center and one of the counselors may have a private practice.
Featured Artist Francis Vallejo
Feb 21st
I am in a very exciting time right now. I am 24 years old and 6 months out of art school. The majority of the work that I have done up to this point has been experiments.
As with all artists, I am searching for my own voice. It took many failures. Finding what I do not like has been as important as discovering what I do. And what I like is drawing. My pictures have a base in draftsmanship that I sometimes avoided, but am now embracing. I look at the academic artists from the 1850′s-1950′s for inspiration. Illya Repin, Norman Rockwell, and Gustav Klimt specifically.
I am focusing on comic books and children books, and am catering my portfolio as such. I still need many pieces to fill the void in these areas, and am currently working on that. I have a 60 pg. comic on the drawing table at the moment, and when time allows, I am tweaking three unified children book pictures to present to a publisher.
Travel is a priority with residencies in Greece, Russia, and the Arctic Circle being negotiated. An exciting time for sure!
Visit Francis Vallejo’s website, his blog and his store for more about this exciting new artist!
Art School, Internships and Careers/Interview with Chrissy Garrett of SCAD
Jan 28th
By Carolyn Edlund
Savannah College of Art & Design (SCAD) is a leading art school located in Savannah, Georgia with campuses in Atlanta, Hong Kong and southern France. With over 9,000 students enrolled, they offer majors in many fields of art and design along with innovative learning experiences. Chrissy Garrett is a Career Development Specialist there, whose background includes coaching women athletes in track and field. Chrissy agreed to speak to Artsy Shark about the opportunities at SCAD and how students in general can use their art education experiences to their best advantage.
AS: Do SCAD students take business classes? Are they required?
CG: SCAD offers a minor program called Business Management and Entrepreneurship. It is not required and is open to all majors. The
majority of students who select this major are highly interested in owning their own businesses or simply acquiring the basic business skills that will be beneficial in their chosen career in some capacity.
In addition, we will be hosting the SCAD Entrepreneurial Exchange Conference during February of this year. Some example sessions include “What is an Entrepreneur and How Can You Become One?”, “Legal Issues, Intellectual Property Rights in Art and Design”, and “Tap into Funds for Your Entrepreneurial Idea or Business”.
AS: Tell us about student internships – how do you find them and in what area of study are most available? Are they paid or unpaid? How do you feel about unpaid internships?
CG: With a total of 46 majors at SCAD, we receive internship opportunities in a majority of those areas. Employers of all sizes from around the world offer internship opportunities to our students. For some majors, freelance opportunities are available more than internships. Although some internships are paid, we are seeing an increase in the number of “unpaid, academic credit only” internships. The majority of students here at SCAD seek internships regardless of whether they are paid or unpaid.
Knowing the value of professional development and “hands-on” or “on-the-job experience” can afford students, I highly recommend they participate in an internship whether it is paid or unpaid. Certainly, obtaining money and work experience are a great match (and every student intern’s dream), but I personally do not value one over the other. Experience sells; and whether a student was paid or not paid is irrelevant in most cases.
AS: SCAD hosts all different kinds of events to help students launch careers. Can you describe them?
- Employer Information Sessions
- On-campus interviewing
- Off-campus employer visits (a variety of different majors visit studios, galleries, company headquarters both nationally and internationally)
- Job and Internship Fair
- Networking Receptions
- Panel Discussions
- Round Table Discussions (usually less formal)
- Seminars/Lectures/Workshops (campus wide or in class)
- Conferences (specialized events offered for some majors more often than others)
AS: In your opinion, what are the biggest mistakes students make in preparing for their art careers?
CG: Some of the biggest mistakes students make are:
- waiting until the last minute or not preparing at all
- not creating their marketing materials early and maintaining them
- minimal to no networking
- not taking full advantage of the resources and opportunities available throughout college both on and off campus
- not staying current with their prospective industry
AS: Could you give a “Top Three” list of the most important things an art student should do to start their career successfully?
CG: Yes, my list follows.
1. Know Yourself. Complete a realistic self-assessment to identify your strengths, weaknesses, and everything in between in regards to technical skills, transferrable skills, and personal characteristics as well. Have your 30 second elevator pitch prepared!
2. Develop and maintain your marketing materials. These materials include but not limited to your resume, cover letter, portfolio (digital and hard copy), website (requested a lot more by employers), teasers, and business cards.
3. Obtain as much experience as possible. Experience can come from volunteering, interning, freelancing, and/or working part-time or full-time. Take advantage of academic projects as well.

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Featured Artist Leah Jay



