Are you letting the market decide your fate? Or are you choosing the customers you truly want?
Why Art Buyers Say “Yes”
Watch the latest YouTube installment of our series on the Psychology of Buying Art, with tips for artists to understand their collectors.
3 Steps to a Better Artist Brand Story
Every successful artist has a story that goes beyond what’s hanging on the wall. It’s how to connect with potential collectors.
Build Your Professional Credibility as an Artist
Credibility doesn’t come from luck or hype. It comes from presenting yourself as a professional in every way possible.
An Art Studio That Stands Out
Step inside an artist’s creative space in Asheville, where atmosphere and presentation come together to invite visitors.
How to Speak About Your Artwork
Artists can develop meaningful connections with potential collectors through authentic conversations about their art.
Why You’re Marketing Your Art the Wrong Way (And How to Fix It)
Ready to take control of your art marketing? Most artists are stuck on methods that simply don’t work. Here’s a proven one that does.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
8 Ways to Grow Your Email Subscriber List
Build your subscriber list with these strategies to make email campaigns a viable part of your art marketing.
How to Revive a Dormant Email List
If you’ve neglected to send email campaigns on a regular basis, your list may have gone cold. Here’s how to reengage with subscribers.
Are You Making These Website Mistakes?
Want to improve your online art sales? Avoid these mistakes that can cost you opportunities and customers.
Know the “Why” Behind Your Art
It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values
The Artist’s Guide to Getting Your Art Seen
Just starting out as an artist in business? Here’s how to get your work out there quickly, find opportunities and move forward.
The Trust Factor
Gaining trust is a basic factor when marketing and selling your work online. How can you build trust with your customers?
