It’s Not All About the Money

There aren’t many artists I know who are creating work just for the money. In fact, it’s pretty much the opposite.

Effective Art Marketing is Not About You

When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.

Commit to Imperfection

I’ve gotten into the habit, when starting off a new workshop, of letting the participants know that I’m planning to be imperfect.

Lights, Camera, Action

Now that we have all the pieces to the product photo puzzle, it’s time to make some magic, and we’ll take it step-by-step.

What’s the Back Story on Your Art?

Consistent use of unexpected touches can be an expression of your brand as an artist, even when used on the back or the inside.

The Power of the Photograph

One of the important parts of your home photo studio should be a good, sturdy tripod to mount the camera on.

The Importance of the Picture

Properly photographing your items is not a daunting task, though it does take an investment in time, and a little money.

Profile of a Collector – Part 2

Through her experience, she has become interested in acquiring landscapes by California painters, and she focuses mainly on this niche.

Profile of a Collector – Part 1

Marsha is a fairly typical collector. She doesn’t buy extremely high-end art or purchase it as an investment.

Should You Change your Name for the Sake of Art?

Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.

Telling Your Artist Story

Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.

What to Do when your Show is Slow

When you look at your show experience as a first contact, you can plan marketing activities after the show is over.

Work on Your Art Business

As a creative entrepreneur, you have to manage this delicate balance on a daily basis. It’s at the core of your success.

The Power of Trust

The most basic element of all relationships is trust – business associations as well as friendships depend on it.