Advice from a RockStar Sales Rep

Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products. She lists five important steps to help create unique selling propositions for businesspeople and artists.

8 Techniques to Get Your Greeting Card Line into a Store

Eight proven incentives to get store buyers to try your greeting card line. From free shipping and fixtures, to buyouts and guarantees, these techniques will help you get your foot in the door and your card line on the racks of your prospective retail account.

Greeting Card Entrepreneur Designs Her Own Success

Louisa Huang, creator of the greeting card line “Paper Musings” explains how she started and grew her business. Information on the greeting card business, sales reps, marketing and inspiration are included.

Greeting Card Biz Insider Secrets – Part 3

Don Ruge, a pro in the greeting card industry, completes his three-part series on greeting cards for Artsy Shark, discussing licensing and other important considerations.

Greeting Card Biz Insider Secrets – Part 2

Don Ruge, a pro with many years as an Art Director and Creative Director in the greeting card business, continues his series of guest blogs by speaking about his career and his thoughts on creativity.

Greeting Card Biz Insider Secrets – Part 1

Greeting Card Creative/Art Director Don Ruge explains the business and how to start a greeting card line. He suggests doing research to find your market and your style with lots of helpful tips for artists.

Choose the Right Printer for Your Greeting Card Line

Tips and suggestions for artists who have their own greeting card line on how to choose the best printer for the job. Includes interviews with Hok Yeung of Persimmon Press and Kate Harper.

Searching for Fresh Talent/Interview with Brush Dance President Christine Witt

Brush Dance President Christine Witt discusses how they select artists to design their paper lines, the spirit behind their company, and the special relationship Brushdance has with their customers.

How Passion for a Cause Led to Success/Interview with Melissa Cook

Melissa Cook of Scene East discusses how her company partnered with nonprofit organizations to sell her line of greeting cards while raising money for charities in Africa.

What You Didn’t Know About Starting a Greeting Card Line (Part 3)

How artists can start their own greeting card line, focusing on marketing and sales

What You Didn’t Know About Starting a Greeting Card Line (Part 2)

Business information about starting a greeting card line.

What You Didn’t Know About Starting a Greeting Card Line (Part 1)

Essential information for artists about starting a greeting card line.