Don Ruge, a pro with many years as an Art Director and Creative Director in the greeting card business, continues his series of guest blogs by speaking about his career and his thoughts on creativity.
Greeting Card Biz Insider Secrets – Part 1
Greeting Card Creative/Art Director Don Ruge explains the business and how to start a greeting card line. He suggests doing research to find your market and your style with lots of helpful tips for artists.
Choose the Right Printer for Your Greeting Card Line
Tips and suggestions for artists who have their own greeting card line on how to choose the best printer for the job. Includes interviews with Hok Yeung of Persimmon Press and Kate Harper.
Searching for Fresh Talent/Interview with Brush Dance President Christine Witt
Brush Dance President Christine Witt discusses how they select artists to design their paper lines, the spirit behind their company, and the special relationship Brushdance has with their customers.
How Passion for a Cause Led to Success/Interview with Melissa Cook
Melissa Cook of Scene East discusses how her company partnered with nonprofit organizations to sell her line of greeting cards while raising money for charities in Africa.
What You Didn’t Know About Starting a Greeting Card Line (Part 3)
How artists can start their own greeting card line, focusing on marketing and sales
What You Didn’t Know About Starting a Greeting Card Line (Part 2)
Business information about starting a greeting card line.
What You Didn’t Know About Starting a Greeting Card Line (Part 1)
Essential information for artists about starting a greeting card line.
