How One Artist Exploded Her Social Media Following

Potter Julie Spako didn’t start out to become a social media start, but she found a method of building an enormous following on Instagram and Pinterest, which has increased her sales.

Conversation with an Art Dealer

Lianne Pierce is a British curator and founder of Rhoko online gallery. We recently spoke about her experience, direction and thoughts about the evolution of the art world and new collectors.

Engage the Senses with Your Booth Display

Appeal to shoppers with a display of your art or handmade work that presents beautifully and invites sensory engagement.

4 Essential Strategies for Selling Art Online

Many artists want to capture a piece of the online market. Use these strategies to provide a compelling customer experience that leads to the sale.

How Designers Select Art for Interiors

Artist and color consultant Barbara Jacobs  shares insights about working with designers and their clients.

Conversation with a Color Consultant

A conversation with artist and color consultant Barbara Jacobs reveals what artists need to know about interior color choices and design.

An Interior Designer Talks About Selecting Art

Art is an integral part of decor, setting the mood and reflecting the interests of the owner. What do interior designers consider when choosing art?

Featured Artist Gretchen Serrano

Artist Gretchen KISH Serrano creates abstract pet portraits using a dynamic and memorable drip painting technique.

How an Entrepreneur Built an Online Wearable Art Business

Israeli entrepreneur Shahaf Gal runs Bones and Balloons, a fun, contemporary clothing and accessories company that sells wearables featuring colorful collage designs.

Artists Speak Out About Selling Through Instagram

Instagram is currently the largest social media driver of online art sales, demanding attention as a potential source of revenue. I asked artists who have sold on the platform for their opinions, strategies and experiences.

How to Wholesale Your Work to Major Retailers

Some chains have corporate headquarters where buyers will meet with vendors or their representatives to place orders for distribution nationally, or make purchases for large regions of the country.

Art Business Success: Design for Interiors

Art can translate perfectly into different formats that enhance living environments. Each of these five artists approaches the marketplace for interior design products in their own unique way.

Want to Enter the Wholesale Marketplace?

Are you ready to take your art or handmade products into the wholesale market? Start planning ahead of time.     Small creative entrepreneurs often work alone or perhaps with a partner, but jumping into the wholesale marketplace means you need to think big. Wholesaling is a sustainable model based on repeat orders and growing […]

Art Fair Show Tips: Making Sales After the Show

Consider in-person meetings at a show to be the beginning of a longer sales cycle, resulting in future transactions.