New Online Opportunity for Greeting Card Designers

Blow allows shoppers to write any message inside the birthday card in their own handwriting and then have us drop that real, signed card into the US Mail a few minutes later.

Connecting with a Niche Market

My work has always been to support the journey of those who are in recovery from drugs and alcohol.

How One Artist Built a Successful Greeting Card Line

A core strategy for selling card lines is to recruit and work with territory reps, who can explode sales and take the collection into new markets the artist has never before considered.

Will Your Great Idea Translate into a Great Business?

When you come up with a concept for a collection that you think might sell, test drive it against reality.

Smart Ideas for Greeting Card Entrepreneurs

When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.

Evolution of a Greeting Card Line

From first concept through end sale, here is how one entrepreneur created a line of greeting cards.

Greetings Site Offers Free Publicity

It’s very important to stay grounded and develop a canny understanding of what really sells to consumers – something that your customers, the retailers, have to always bear in mind.

Entrepreneur Taps into Contemporary Christian Market

A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.

Top 10 Articles on Artsy Shark for 2011

The Top 10 most-read articles on Artsy Shark for 2011. Covers pricing, websites, corporate art, greeting card lines, book illustration marketing and increasing sales for your art business.

Consultation Case Study: Improving a Greeting Card Line to Increase Sales

One of the most important factors in determining the success of a greeting card line is balance. When a card artist schedules a consultation, we always start by evaluating the percentages of their line that fall into different categories of sentiments.

Greeting Card Entrepreneurs Take Advantage of Niche Marketing

Billed as a “Canadian stationery company that sells socially responsible, eco-friendly, superior quality greeting cards and stationery paper goods,” they have quite a few ways of expressing that commitment.

Alaskan Artist Finds Success in Niche Market

Jill blends her love of her adopted home state with the wildness of Alaska’s people and place, weaving these themes into a strong niche line which has resulted in sales of over 30,000 cards in over 75 gift shop locations.

6 Ways to Improve Your Greeting Card Sales

Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.

Top 10 Articles on Artsy Shark this Year

Countdown of the top ten most-read articles on Artsy Shark in 2010. Includes articles on galleries, art licensing, art publishing, greeting cards, websites and strategies.