Art as a Healing Force for Recovery

To support the recovery community, artist Dena Leibowitz developed a line of greeting cards using her designs.

How One Artist Built a Successful Greeting Card Line

The founder of Goldilocks Designs started with a passion for vintage, and scaled her art into a fast-growing card business.

Will Your Great Idea Translate into a Great Business?

You’ve got it – a new twist on an old concept that will really work. Or will it? When you come up with a concept for a collection that you think might sell, test drive it against reality.

Smart Ideas for Greeting Card Entrepreneurs

When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.

Evolution of a Greeting Card Line

From first concept through end sale, here is how one entrepreneur created a line of greeting cards.

Entrepreneur Taps into Contemporary Christian Market

A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.

Consultation Case Study: Improving a Greeting Card Line

 An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?

Greeting Card Entrepreneurs Take Advantage of Niche Marketing

Billed as a “Canadian stationery company that sells socially responsible, eco-friendly, superior quality greeting cards and stationery paper goods,” they have quite a few ways of expressing that commitment.

Alaskan Artist Finds Success in Niche Market

Jill blends her love of her adopted home state with the wildness of Alaska’s people and place, weaving these themes into a strong niche line which has resulted in sales of over 30,000 cards in over 75 gift shop locations.

6 Ways to Improve Your Greeting Card Sales

Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.

Top 10 Articles on Artsy Shark this Year

Countdown of the top ten most-read articles on Artsy Shark in 2010. Includes articles on galleries, art licensing, art publishing, greeting cards, websites and strategies.

Advice from a RockStar Sales Rep

Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products. She lists five important steps to help create unique selling propositions for businesspeople and artists.

8 Techniques to Get Your Greeting Card Line into a Store

Eight proven incentives to get store buyers to try your greeting card line. From free shipping and fixtures, to buyouts and guarantees, these techniques will help you get your foot in the door and your card line on the racks of your prospective retail account.

Greeting Card Entrepreneur Designs Her Own Success

Louisa Huang, creator of the greeting card line “Paper Musings” explains how she started and grew her business. Information on the greeting card business, sales reps, marketing and inspiration are included.