Blow allows shoppers to write any message inside the birthday card in their own handwriting and then have us drop that real, signed card into the US Mail a few minutes later.
My work has always been to support the journey of those who are in recovery from drugs and alcohol.
A core strategy for selling card lines is to recruit and work with territory reps, who can explode sales and take the collection into new markets the artist has never before considered.
When you come up with a concept for a collection that you think might sell, test drive it against reality.
When I published my own cards, I often tried edgier quotes and themes and they sold well, whereas larger companies tend to want things toned down a bit.
From first concept through end sale, here is how one entrepreneur created a line of greeting cards.
It’s very important to stay grounded and develop a canny understanding of what really sells to consumers – something that your customers, the retailers, have to always bear in mind.
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
The Top 10 most-read articles on Artsy Shark for 2011. Covers pricing, websites, corporate art, greeting card lines, book illustration marketing and increasing sales for your art business.
One of the most important factors in determining the success of a greeting card line is balance. When a card artist schedules a consultation, we always start by evaluating the percentages of their line that fall into different categories of sentiments.
Billed as a “Canadian stationery company that sells socially responsible, eco-friendly, superior quality greeting cards and stationery paper goods,” they have quite a few ways of expressing that commitment.
Jill blends her love of her adopted home state with the wildness of Alaska’s people and place, weaving these themes into a strong niche line which has resulted in sales of over 30,000 cards in over 75 gift shop locations.
Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.