3 Steps to a Better Artist Brand Story

Every successful artist has a story that goes beyond what’s hanging on the wall. It’s how to connect with potential collectors.

Build Your Professional Credibility as an Artist

Credibility doesn’t come from luck or hype. It comes from presenting yourself as a professional in every way possible.

An Art Studio That Stands Out

Step inside an artist’s creative space in Asheville, where atmosphere and presentation come together to invite visitors.

Why Many Small Creative Businesses Fail

Why do artists fail in business? There are several common causes that can be overcome by adopting an entreprenerial mindset.

Sell Art in Your Local Community

There are a lot of compelling reasons to consider your local community as a potential market for your artwork.

The Psychology of Buying Art

Why does some art seem to practically sell itself, while others struggle to find a buyer? Sales often hinge on predictable human behavior.

Artists Should Compete on Value, Not Price

Instead of discounting the prices on your artwork, build perceived value instead to draw customers and sustain your credibility.

Art Scammers are Getting Smarter

Art scammers have recently leveled up in sophistication to a point where it’s hard for artists to know what’s real.

Protect Your Art Studio and Your Health

Protect your art business and your health by securing your studio with safer art materials, storage, and disposal methods.

Your Collector’s Vision

Every artist has a vision, but the most successful ones also understand the vision of the people who collect their work.

Why Artists Are Struggling to Sell Art

Selling art today is harder than it used to be. If you’ve felt that something has shifted in the art world, you’re not alone.

How to Handle Objections and Close More Art Sales

Your response to objections can make all the difference between losing an opportunity and completing the sale.

Write Your Best Artist Bio

Writing an artist biography about yourself can seem like a difficult task, but it doesn’t have to be overly complicated.

What Art Collectors Need to Know Before They Buy

Step into the shoes of your customers to understand what they need from you to help make a buying decision.