Are your prices diversified? This article discusses how to capture more business by reaching new markets and new customers.
Discounting Your Art? Think Again
Cutting prices might be the first thing that comes to mind when you want to increase your sales. But it could be your worst move.
Cultivate Your Ideal Clientele
Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
Why Pricing Consistency Matters
Do your art prices remain constant, whether selling directly to collectors, online or through a third party? Here’s why consistency matters.
How Artists Can Offer Sales Incentives
Artists don’t have to discount their work to incentivize a purchase. Use these strategies to construct an offer your collectors can’t resist.
Price Point Strategies to Increase Art Sales
Reach a bigger market share with a range of prices for every budget.
What are You Selling?
Making additions and changes to your product offering can maximize your earning potential.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
Sell Your Art to an Affluent Audience
Price your work and position yourself in the market to reach your target audience.
Rethink Your Mindset About Pricing Art
Pricing and money can be uncomfortable subjects for artists. Your mindset plays a role in how you price and position your products, the marketplace you choose, and your confidence level.
Art Business Checklist & Cheat Sheet
Building an art business? You will need knowledge, planning, organization and presentation skills. Here’s our checklist with links to articles on many topics.
What Artists Must Know about Pricing Consistency
The pricing policies of many dealers basically reflect the amount of money they think their constituencies will spend on art.
Is Your Art Business Losing Money?
If you are simply guessing at prices without having a real idea of what you need to earn to make a profit, and what the market will bear for your work, this could be a main reason why your business isn’t making money.
Increase Your Profit Margin: Raise Your Prices
There are ways to add perceived value to your work, many of which you can easily implement. This provides you additional reasons to charge more for your art.
