Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
What You Can Learn from Your Competition
Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.
Make Your Art Images Web-Friendly & Optimized
Professional photographer Kelly Heck explains how to work with photos of your art to optimize them for the web.
Use Press Releases to Get Your Artwork Noticed
Promote your artwork by writing press releases to spread the word. Here are two kinds you should know about.
The Artist’s Guide to Building an Effective Website
Want to sell your artwork online directly through your artist website? Start with these basics to impress and convert visitors.
How Art is Licensed
What is art licensing, and how do artists enter the marketplace? This article shares the basics on how to get started.
How to Give Great Press Interviews
Here’s how you as an artist can create a plan, attract the press and provide a terrific interview on your own terms.
How to Use ChatGPT for Art Marketing
Artificial intelligence can be incredibly useful for artists who need to produce ideas and add a professional touch to their marketing.
Rejection as a Catalyst for Change
Artists who are serious about marketing and promoting their work cast a wide net. That means they will be turned down much of the time.
Drive Art Website Traffic by Blogging
Want to draw more visitors to your art website? Consider blogging, which can help your traffic numbers in several ways.
Build Your Art Business Locally
The easiest place to sell your work might be right near your home. Use these tips to meet local business people, contacts and collectors.
Display Your Work for Maximum Sales
The better the presentation, the more your artwork will appeal to your audience. Use these tips to create a compelling display.
How Art Commissions Can Grow Your Business
Art commissions can be an important income stream that adds versatility and collaboration to your small business.
Checklist for a Successful Open Studio
Ready to open your studio to the public? Use these steps to connect with fans and sell more of your work when you put on an event.
